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VIJAY SELFIE
CM Vijay Takes Charge Amid Cash Crunch Over Sops
Even before he was sworn in as Tamil Nadu chief minister, C Joseph Vijay did the unexpected. He landed up at the venue nearly an hour before the oath-taking ceremony. He was perhaps determined to shatter myths that film stars are not punctual. Interestingly, he dropped his trademark white shirt paired with grey trousers— a sartorial idea he had picked up from his close friend and ex-Andhra CM Jagan Mohan Reddy and opted for black suit with crisp white shirt. It is not clear if Vijay was advised by a designer or as it is being said these days, he only listens to his astrologer who has a big influence on him. Like it was on his astrologer’s advice Vijay has been greeting everybody with yellow shawls – TN Governor Rajendra Arlekar to Congress leader Rahul Gandhi. In his speech after oath-taking ceremony CM Vijay, who enjoys a great bond with Rahul, warmly referred to the Congress leader as “my brother”. He also referred to Rahul’s close aide, Praveen Chakravarty “as my personal friend”. One of the toughest messages of CM Vijay was that he would reach out to anybody—meaning seek Centre’s help — to serve the state’s interest. Shocked by gaping holes in TN’s fiscal management when officials initially briefed him, Vijay is having nightmares about how to implement his poll sops. It is for this reason that as soon as he was sworn-in Vijay made it clear that he would first bring out a white paper on the state’s financial status. DMK has not taken kindly to this swipe. One of the moving images of the swearing in was the picture of Vijay’s parents –filmmaker S Chandrashekhar and singer Shoba Chandrashekhar. Vijay is close to his mother who is a Hindu Mudaliar. He had built a Saibaba temple in Chennai in 2024 for his mother.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”