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IPL Teams In Big Demand In Cricket-Crazy India, Two Teams Sold For Rs 32,000 Cr
IPL teams are in demand like never before. In the space of a few hours, two teams were sold for a combined value of Rs 32,000 crore, which is phenomenal indicating how valued the Indian cricket watching public are and for whose eyeballs such princely sums are being paid. If the IPL is such good business bringing in the big bucks for team owners, why are so many teams lining up to be sold. Maybe, they are just smart owners cashing in on the big valuation game that the original owners may have played in picking up teams cheaply as they did in 2008. Just imagine RCB was bought by Vijay Mallya for what seemed an expensive Rs 320 crore bid and is now going for a price 500 times more. Rajasthan Royals have also been on the block for some time now after various original owners came under a cloud. The biggest loser in this business of cricketainment may have been Deccan Chargers whose team was taken away incorrectly and whose owners were awarded Rs 8,000 crore in arbitration. But try collecting from the BCCI and you will come up against a wall, much as teams like the Kochi Tuskers did despite arbitration awards. The smartest ones were the United Spirits (Diageo) which inherited the team from Mallya and are cashing in now.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”