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Toxic
Toxic: A Fairy Tale for Grown-Ups’ Title Teases Audiences
A recent Tamil film with unknown cast and a pedestrian title, Middle Class did fair business at cinemas and is now getting attention on OTT. Middle Class is about a middle-class family, their middle class aspirations and a predictable middle class life that takes an unexpected turn for the not so middle class twist …Munishkant and Vijayalakshmi, pitch their ordinary life roles dramatically, to tug at the heart strings. The film has a touching existential life lesson too…sharing and caring brings the most happiness. Soon to be released Toxic …A Fairy Tale For Grown-Ups is definitely a Noire film, stylish, sexy and shadowy. A line up of femme fatales … .Kiara Advani, Nayanthara, Tara Sutaria , Huma Qureshi and Rukmini Vasanth orbiting Kannada super star Yash (of KGF fame ) ply their trade and tricks in Toxic. Directed by Geetu Mohandas bold, beautiful and boss director who has bagged significant film awards (Liar’s Dice, Akale) brings a tale of deception, betrayal and drug lord crime in the Goa of 80’s period gangster setting. Tamil cinema fans were treated to a Nayanthara still in her skin — flick ensemble …she plays Ganga in Toxic…memory dredges up another titillating title Ram Teri Ganga Maili. Toxic was filmed simultaneously in Kannada and English, dubbed in Tamil, Telugu and Hindi. These are just two extreme book ends of the variety films offer …whether the viewers lap up the offering or not, the cinema machine is ready to churn the pot of gold.
Indore water
Is Indore Paying For Callousness Of Its Leaders?
India’s cleanest city, Indore, which has bagged this title eight times in a row, has now seen 15 deaths due to contaminated water. This week has been horrific for Indore as families lost their loved ones, their kids and parents, to the water crisis in the city. The issue began on Dec 29 night after several locals began vomiting and developed a high fever suddenly. District Collector Shivam Verma added that initial laboratory reports confirmed contamination of water supply from a toilet that was reportedly built on the drinking water line without any safety tank underneath. According to officials, samples tested positive for fecal coliform, E.coli and Klebsiella bacteria, all of which can cause severe vomiting and diarrhoea. The tragic water contamination scare had left many families devastated. A private school teacher lost her five-month-old son after she mixed contaminated water with his milk. The son was born after 10 years of waiting, the woman said. Meanwhile, politics peaked over the Indore deaths with Congress leader Rahul Gandhi launching a sharp attack on the Madhya Pradesh Govt over Indore water contamination issue. “Those whose hearths have gone cold needed consolation; the government served them arrogance instead,” Rahul Gandhi said in a post on X. His remarks were aimed at MP Minister for Urban Development Kailash Vijayvargiya whose rough and ready ways in dealing with the civic crisis has shocked everyone. He snapped at a reporter for posing a query about safe drinking water still not reaching people. Though he took to X to explain his rude conduct, it explained nothing. Close to Home Minister Amit Shah, Vijayvargiya may survive in office — Shah had deputed him for 2021 Bengal polls, but will he survive public wrath or pass PM Modi’s muster? Everyone is talking about how he has been sitting on a file for the new Narmada water supply line in the area. One hears the tender was opened only after people started dying!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”