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aamir khan
Will Aamir Khan’s Bet On Niche Cinema Pay Off?
Aamir Khan, hailed as one of Bollywood’s most bankable stars, has consistently pushed the boundaries of Indian cinema with his choice of diverse and thought-provoking roles. However, his latest film, Sitare Zameen Par, which garnered approximately Rs 10.70 crore on its opening day, raises critical questions about the viability of niche cinema in a commercial landscape dominated by mass appeal. While the film showcases Aamir’s commitment to storytelling that resonates with a more elite audience, its limited screen release and lack of mainstream entertainment elements have significantly hampered its box office potential. Unlike his contemporaries, Shah Rukh Khan and Salman Khan, who frequently deliver mass-centric blockbusters, Aamir’s foray into niche narratives may alienate the average moviegoer. The film’s intellectual depth and artistic merit, although commendable, do not cater to the broader audience base that thrives on high-octane entertainment and relatable themes. The expectation for Aamir Khan films to cross the Rs 100-crore mark within the first three days has become a benchmark of success in Bollywood. However, Sitare Zameen Par weekend collections appear to be around Rs35-40 crore, a figure that many industry insiders deem disappointing for a film featuring such a prominent star. This trend raises concerns about the sustainability of niche cinema in a market that increasingly favours commercial viability over artistic expression. As the film fraternity navigates this evolving landscape, it is imperative for stars like Aamir Khan to strike a balance between artistic integrity and audience engagement. While niche films have their place in cinema, the current climate suggests that a more mass-oriented approach may be necessary to foster the growth of Indian cinema as a whole.
Shubman gill
Shubman Gill Seals No 4 For Himself With Snooker Best Score Of 147!
Shubman Gill has settled the No 4 position for himself in the New India batting order in Test cricket. The moment he was named the captain of the Test team for the five Test series in England, the grapevine was rife with pros and cons of his batting at No 4 with the MRF sticker bat. Just like his predecessors Sachin Tendulkar and Virat Kohli who batted at No 4 and the lithe right-hander from Punjab confirmed it after the fall of debutant Sai Sudharsan at the stroke of lunch on the first day of the Headingley Test. Gill batted with a lot of assurance and compiled an elegant 227-ball 147 with 19 hits to the pickets and one six on the onside. For 12 minutes short of six hours, Gill looked the master playing behind and beside the line against the England fast bowlers. It was Gill’s first time undertaking at No 4 and he and those who helped him take that call would be more than satisfied with his effort. Gill may have thrown away a chance to convert his knock into a double and much more had he not taken the chance against the off break bowler Shoaib Bashir and offered a high catch to Joshua Tongue in the deep. When the going was good, Gill could have really cashed it on, but his departure (430/4) triggered an India collapse to 471. The pitch aided the home team seamers who were also able to swing the ball, and Gill stood up to the task after Yashasvi Jaiswal scored a lovely hundred opening the innings after being put into bat. A great knock from Gill, but a rush of blood heave spelt his doom.
Laadki bahin
Laadki Bahin Success Prompts Maharashtra Govt To Launch Scheme For Daughters-In-Law
Maharashtra’s Mahayuti alliance achieved a thumping majority in the assembly election late last year. One important factor that ensured such a handsome mandate was the Mahayuti’s ‘Laadki Bahin’(Beloved Sister) scheme. Under this, each applicant woman was paid a monthly dole of Rs 1500. Though there were certain conditions for a beneficiary to be eligible, there was no scrutiny. As a result, even female government officials and those paying income tax also took advantage of the scheme. Some others came in their own cars to receive the cheques. Now, a thorough scrutiny is underway and thousands of names have been dropped, some of them voluntarily by the beneficiaries concerned themselves. Considering the local body elections due in the state after the monsoon, deputy chief minister Eknath Shinde has declared that a scheme called, “Laadki Soon” (Beloved Daughter in Law) will be launched by the government. There is a reason for the necessity of such a measure despite tall claims that Maharashtra is a progressive state. Time and again, harrowing stories of torture for dowry of newly wed girls surface in the media. In certain cases, the unfortunate girls are either killed or commit suicide. A few such instances that shook the state’s conscience over the past two months are believed to have caused Shinde’s announcement, which will be implemented soon. Incidentally, it was Shinde as the state CM who had introduced the Laadki Bahin Yojana last year.
AMFI
Mutual Funds Still Trail Gold and Real Estate, Big Plans To Boost The Sector
In terms of absolute growth, the country’s mutual fund industry has grown at a scorching pace. Its AUM has grown from Rs 21 lakh crore in 2017 to Rs 72 lakh crore in 2025, monthly SIP from Rs 4,000 crore to Rs 26,600 crore and investor’s count has grown five times — from 1 crore to 5 crore. Yet, the investor’s numbers is poor given the size of the population. This poor investor number indicates low awareness and thereby poor penetration level. Though the industry’s Sahi Hai campaign has transformed the space from a high-net-worth niche to a retail-driven engine, more needs to be done. At the 17th ICC Mutual Fund Summit, regulator SEBI has urged the industry to use digital tools for wider access. To help the MF industry, SEBI has undertaken a comprehensive review of the sector’s regulations to ease business operations and introduce flexible scheme design, and recategorize schemes. SEBI feels that innovation and strong governance must go hand in hand, and any missteps would invite regulatory action. Interestingly, AMFI has positioned financial well-being — not just access—as the next frontier. However, AMFI lamented the fact that even though 33% of household disposable income is saved, 66% goes into gold and real estate and only 34% into financial assets. And mutual funds form a small portion of this, though their share of bank deposit equivalents has risen from 10% to 32%. India’s AUM-to-GDP ratio stands at 20%, compared to 65% globally and over 100% in developed markets. To deepen penetration, AMFI is expanding financial literacy drives in various states. Despite 80% general literacy, financial literacy remains at only 27%. This is the gap AMFI aims to close.
kubera
Tamil Film Superhero Dhanush’s 51st Film ‘Kubera’ Hit By Piracy
Tamil film’s popular hero Dhanush is an extraordinary artist. He has carved out a unique niche for himself in the last 25 years. He has come a long way … Oh yes, he did have a leg-up, having married the superstar Rajnikanth’s daughter Aishwaraya. But that tenuous tie too broke up. Recently he crossed another milestone with Kubera – it was his 51st film. His film graph carries several hits, some near misses but never total failures. His latest Kubera has a stupendous starcast …Rashmika Mandana as a leading lady, Telugu super star Nagarjuna, Bollywood’s Jim Serb to name a few. But it is Telugu director Sekar Kammula , who has attracted much attention. Dhanush was in the cinema with his son, director Kammula and other crew for the first day first show, humbly accepting his fans’ roaring admiration. Popular stars Sai Pallavi and Kartik Subburaj complimented Dhanush on his performance.  Sai Pallavi wrote on X that the most complicated roles bring out the best in Dhanush. But sadly enough, just two days of Kubera’s release in Tamil, Telugu and Hindi, news of its pirated release on the net hit them all where it hurt.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.