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Increased voting by women and a comparatively lower turnout of the Muslims for the Maharashtra assembly elections are likely to be the two major factors which can tilt the outcome of the crucial battle that will conclude on Saturday evening. These two trends have been commented upon repeatedly by several analysts while making a comparison with the Lok Sabha election’s voting pattern. As the turnout for this election has been the highest at more than 66% over the past three decades, both sides are claiming that it will benefit their candidates. For instance, deputy chief minister Devendra Fadnavis has suggested that the Laadki Bahin Yojana was one reason for the handsome response of women, who would support the Mahayuti nominees. The opposition Maha Vikas Aghadi (MVA) failed to gauge the potency of the scheme whereby eligible women receive Rs 1500 per month from the state. Both sides have promised to enhance the provision after watching the unprecedented welcome it has received. Similarly, the lack of enthusiasm of Muslim voters as compared with the Lok Sabha voting complexion has emerged as another important factor for the final outcome. At least a dozen Lok Sabha seats went to MVA owing to en bloc minority voting. In Dhule, while the other five assembly segments supported the Mahayuti, voting in the Malegaon assembly changed the picture and the seat went to MVA. In view of such aspects, the results are awaited eagerly.
As the term of the present Maharashtra assembly ends on 26 November, the political calculations to capture power will have to be finalised within just 48 hours once the results are out. This has heightened the suspense about the outcome of the election since the richest state of India will play a crucial role in shaping the national political future. A mandate in Maharashtra will strengthen the prospects of both the ruling Mahayuti and the opposition Maha Vikas Aghadi (MVA). The state saw a brief spell of President’s Rule in 2019 as none of the claimants was ready to form a government within the deadline. Making preparations to avert any such eventuality, Mahayuti and MVA planners have booked dozens of rooms in five star hotels in Mumbai for the possible winners. Moreover, chartered planes and helicopters have also been booked in readiness to ensure the availability of the future MLAs. Another precaution is to keep them under watch so that sides are not changed at the eleventh hour. But the Lok Sabha results changed the picture as MVA won 30 out of the 48 seats. The exit polls for the assembly election have predicted a keen race, making it imperative for both sides to count on each vote. Therefore, the 48 hours after the results will become the game changer.
Alliance politics, an eternal feature of the Tamil Nadu political scene, has turned sharper with the advent of actor Vijay on the electoral stage. All the parties save the ruling DMK are running helter-skelter in their bid to stitch up an alliance before the 2026 Assembly polls. DMK is content to wait out the drama with parties rejecting each other as potential allies since this helps the ruling party to stay ahead in poll percentages. The arithmetic is simple. If the votes split three ways as they did in the Lok Sabha polls, the DMK stands to gain the most, or sweep everything as it did with 39 of 39 seats. If the votes are going to split four ways after Vijay’s entry, the DMK will be laughing all the way to Raj Bhavan for the swearing-in ceremony. The AIADMK, a shrewd player of alliance politics in the time of J Jayalalithaa, has not only split on her demise but also stands isolated in the alliance race. They don’t want to join the BJP again after the stinging 2021 experiment. Vijay does not want to join the AIADMK though the party would very much want the youthful politico on his side. The BJP is keeping the door open for AIADMK provided those shunted out are part of a united package. The DMK is only keen to keep VCK and its current allies on board. The more divided the opposition is, the better for MK Stalin and family.
In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
The BJP government’s Information and Broadcasting Ministry, mandated to rectify pejorative and false narratives of Hinduism peddled through (mostly Hindi) commercial cinema by Prime Minister Narendra Modi since 2014, has almost finalized its CEO for the Central Board of Film Certification (CBFC) to censor films before release. IRS (customs) officer Kundan Yadav’s appointment file is pending approval of the Election Commission of India. More recently, Yadav was seen poking fun at Sanatana dharma, the Sunder Kand and Maha Mrityunjay Mantra while also taking potshots at Brahmanism and the Manu Smriti texts while using self-composed poetry on a public platform in Jaipur. “Even while drafted for election duty, this JNU product openly denounced the BJP giving speeches regarding his single-minded efforts against the national party. Is it merely enough that he possesses a doctorate (PhD) to be appointed the CBFC CEO? What happened to the 360-degree-SWOT analysis, assessment of his knowledge on the craft of film-making?” asks a senior BJP leader in anguish. Yadav’s stay at JNU was subsidized by his seniors in his first year, when he failed to secure hostel accommodation. Thereafter, this brilliant student, despite needing two terms to complete his HSC board examinations, became a topper of his class, even securing a teaching tenure in the USA on scholarship. One of his JNU professors did pull him up once for not having collected funds allocated to him through yet another scholarship he had been bestowed with for inordinately long. Some guys have all the luck!
The most famous Indian ‘Kul-cha’, not of the tandoor variety, but derived from the first name of left-arm leg-spin-googly practitioner Kuldeep Yadav and the surname of conventional leg-spinner Yuzvendra Chahal, can turn out to be quite handy for teams like Ireland, USA and Canada in the preliminary stage of the ICC Men’s Twenty20 World Cup in the USA. They were India’s top dog pair from September 6, 2017, after the mauling of Ravichandran Ashwin and Ravindra Jadeja by the Pakistan batters in the Champions Trophy final (50 overs). The Kul-cha pair has taken 28 wickets in 15 innings, sending down 57 overs. Given a short shrift after 2018, Yadav played in nine matches in 2023 and took 14 wickets at 13.14. And Chahal’s 23 scalps in 2022 and nine in 2023 have compelled the decision-makers to plump for him for the ICC’s marquee event. Chahal has been a Twenty20 veteran, taking 98 wickets in eight years with an economy rate of 8.19, and Yadav has a collection of 59 scalps at an economy rate of 6.75. In the 2023 away series in the West Indies, Yadav took six wickets in four matches, and Chahal five wickets in as many matches, and with the Super 8 of the World Cup to be played in the West Indies, the team management took a logical call. They, together, did not feature in the previous four series against Ireland, South Africa, Australia and Afghanistan, adding to 14 matches. Chahal’s 18 wickets in the recent IPL tilted the scales in his favour juxtaposed against Ravi Bishnoi, unlucky to miss the bus, having taken 36 wickets for India in 24 matches since February 2022. Kul-cha will have to compete with another successful Twenty20 practitioner though in left-arm spinner Axar Patel, who has taken 36 wickets from 2022 from 37 matches.
Ahead of the last day of polling for the 18th Lok Sabha across 57 seats including Varanasi from where PM Narendra Modi will be contesting for the third time, there is a quiet confidence in the ruling side about the number of seats the BJP will get. Yes there are some numbers to mull ahead of the Exit Poll. Top party bosses are apparently comfortable with reports that the BJP itself would be comfortably placed even as reports indicated that its allies in Maharashtra and Bihar are not able to deliver on candidates and perform just as well. It is being said the BJP is tipped to get 315 seats. Party sources said it may seem the BJP may have wasted its seats on the allies. BJP feels in Maharashtra the NCP (Ajit Pawar) faction does not seem keen on continuing in the NDA for the assembly polls. It is felt Ajit may merge his faction with his uncle Sharad Pawar for the assembly polls. Again, though PM Modi has gone all out backing the breakaway Shiv Sena group headed by Eknath Shinde, the ruling Sena may not come out in the top because of the choice of candidates. Performance of alliance partners could drag BJP in Bihar too. RJD’s pitched campaign against JD(U) for Nitish Kumar’s flip-flop could hit some JD(U) candidates. Chirag Paswan’s skewed candidate selection has hit the NDA image in the state. It is for this reason that BJP leadership has begun to talk about doing very well in West Bengal and Odisha. Of course, PM Modi’s confidence to form the next government has not stopped the Congress leadership from staking claiming to form the government in Delhi. Meanwhile, in a copycat act of the TMC, the DMK also chose to stay away from the I.N.D.I.A bloc meet called on June 1.
After roasting deputy chief minister Ajit Pawar with various grave allegations, social activist Anjali Damania has now blamed the entire Pawar family “for vitiating the politics of Maharashtra.” Rogue and mafia elements from various parties have joined the Nationalist Congress Party (NCP), she has said without making any distinction in regard to its vertical split. Damania came into the limelight some years ago when she trained her guns against powerful OBC leader Chhagan Bhujbal. She turned her attention towards Ajit, the then DCM, around a decade ago. Ever since, Damania has been needling Ajit and the NCP on different counts. Only yesterday, she had demanded Ajit’s narco test in connection with his silence over the Pune car crash tragedy. If the Pune police commissioner was saying that he had not spoken with Ajit but the latter was insisting that they had held a conversation, what was the reality, she had asked and demanded to know the truth. Ajit accepted her challenge but issued an ultimatum of his own. “I am ready for a narco test. But Anjali should retire from public life if nothing comes out of the test.” Damania has accepted the challenge with a rider. She says she will frame the questions for the test. “If Ajit Pawar emerges unscathed, I guarantee that I shall not be seen on any public platform, as demanded by him,” she has dared him. In her attack against the NCP, she says, “If any one party needs to be finished, it is the NCP.”
Aamir Khan’s son Junaid Khan makes his debut with Maharaja that will be released on OTT. Guess what, Junaid already has completed shooting for his second film even before his debut film releases. Clearly, those are the perks of being a star kid. Both the films that Junaid has worked in have been produced by outside banners — Yash Raj Films and Phantom Studio have a good equation with Aamir Khan. Junaid hasn’t really been trolled for being Aamir Khan’s son. Probably because he is well behaved on the sets and with Paps. Reportedly, Sanjay Leela Bhansali’s niece Sharmin Segal got trolled for bagging the central part in Heeramandi series. Tongues were wagging that she landed the role because of being Bhansali’s niece. But, the truth is she did go for an audition and screen test. In politics, business or films nepotism is the uncomfortable truth — it happens openly or subtly. Yes, it makes easy entry possible but post that he/she has to prove their mettle. Suhana Khan is all set to make her debut with her father Shah Rukh Khan to be directed by Sujoy Ghosh. Sanjay Kapoor’s daughter, Shanaya Kapoor is a big social media influencer even though she signed her first film. Saif Ali Khan’s son Ibrahim Khan who has two films seems to be throwing his weight if one goes by what Paps have to say. In the case of Rajesh Roshan, niece Pashmina Roshan, a good dancer, makes her debut in Ishk Vishk Rebound. Producer Ramesh Taurani has clarified that he chose Pashmina purely on merit with three other fresh faces. He says Rajesh Roshan, the music composer with whom his relationship goes back in time, did not call to push his niece’s case. Sounds good.
Shiv Sena leader Uddhav Thackeray’s London visit has been embroiled in politics after one of his statements that 37 Information Technology (IT) companies have shifted outside Maharashtra has roiled the ruling three-party alliance in the state. Uddhav is known for going abroad, generally to Europe, during summers. He has been away in London this time, too. But his stinging indictment of the current regime over the Pune development has instigated BJP MLA Nitesh Rane. He has challenged Uddhav to repeat the charge by swearing in the name of his (Uddhav) two sons. Rane has hit back that the companies left Maharashtra during Uddhav’s tenure as chief minister. He has alleged that Uddhav had been indulging in falsehood. “Pack up those in London itself who are damaging the image of Maharashtra by sitting in London,” Rane has remarked. Chief minister Eknath Shinde, too, has used the opportunity to take pot shots at his predecessor. When Shinde was at his farm in Satara district, he was quizzed about Uddhav’s London sojourn. He said he preferred to return to his village rather than travelling abroad, without naming his former boss. Meanwhile, entrepreneurs in Pune have blamed the poor and deteriorating infrastructure in Hinjewadi, the IT hub in Pune, for the flight of several companies to other states over the past 10 years. They have demanded immediate attention of the state government to improve the situation.
Even before the 2024 Lok Sabha results are out, the momentum for the 288-legislature strong Maharashtra state elections, scheduled around October, has already started building up. Chhagan Bhujbal has already sounded the bugle by declaring that his Ajit Pawar faction of the Nationalist Congress Party (NCP) should not settle for anything less than 80-90 seats. He feels Ajit Pawar’s party got a raw deal during the Lok Sabha seat-sharing rounds. Bhujbal himself was forced to back out in the Nashik constituency to make way for Eknath Shinde’s Shiv Sena candidate Hemant Godse. Many parties like Raj Thackeray’s Maharashtra Navnirman Sena, Bacchu Kadu’s Prahar Janshakti Party, Samajwadi Party, the Peasants and Workers Party of India had not put up candidates in the current Lok Sabha polls lured by better deals in state polls. Besides, a large number of rebel aspirants across the parties during LS elections were also mollycoddled into backing off with promises of their aspirations being adjusted during the state elections. Prominent political scions like Rohini Khadse (daughter of Eknath Khadse), Siddhesh Kadam (son of Ramdas Kadam), Abhijeet Adsul (Son of Anantrao Adsul), Kiran Samant (brother of Uday Samant), who were all denied LS seats, are likely to swing back into action mode. It will also be the real testing ground for leaders like Sharad Pawar, Uddhav Thackeray, Raj Thackeray, who have more at stake here in Maharashtra than at the national level. Besides the local state elections promises to activate and sharpen the divide among various lobbies and factions within the un-split parties. Each of these groups are gearing up to extract maximum seats at the seat-sharing bargaining table.
Global and local media did not need a GPS to descend en masse on Kanniyakumari, Indian peninsula’s land’s end, to the majestic Vivekananda Rock, a standing sentinel, guarding this spiritual and ancient civilisation. The Opposition cried hoarse over Prime Minister Narendra Modi’s 45-hour meditation. The numerous panel debates could as well mean it was “deceitful, surreptitious, covert, duplicitous, artful, guileful.” Modi planned like Chanakya, some say better, to decimate his detractors by undertaking this high voltage event in saffron garb. No one could have replicated the powerful message…a PM praying for his country and people. With leaders like Rishi Sunak, Joe Biden, Justin Trudeau, Benjamin Netanyahu lurching from crisis to crisis to hold on to their perch, Modi brings back an ancient Hindu spiritual state to keep a strong hold over his party, country and ideology. Many questions have been raised, even asking EC to stop this “drama“. Dushyant Sridhar, once a powerful corporate and now at the height of popularity for his spiritual discourses says “Why object to Modi’s choice of the Vivekananda Rock for meditation? Who prevented Rahul and others from picking on their own modes for reaching their electorates? There are those who are literally having heartburn that a PM is “campaigning” at State expense. Tamil Nadu police, tasked with the PM’s security are said to have deployed a 2000 strong contingent for his protection, including a team of professional divers. A Teflon coated PM seems totally inured to all this mud-slinging. Modi’s meditation could well pan out to be one the greatest spiritual impact events in the world.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.