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Tata Group, All Set To Make The Big Splash!
That the IPLTwenty20 is a veritable cash cow was proved once again with the Tata Group not batting an eyelid to retain the title sponsorship of the popular franchise-based league. Two years ago Tatas had replaced the Chinese company Vivo as the title sponsor at a cost of Rs 370 crore. In the latest piece of action though, the Tata Group has chosen to shell out Rs 2500 crore for a five-year season from 2024 to 2028. Just come to think of it, the real estate giant DLF — not able to get a team – got the title sponsorship at Rs 40 crore a season in 2008. In that context, the Rs 500 crore average for one season after 16 years, has to be put down as a mind-boggling sum. No wonder the BCCI Secretary Jay Shah and the IPL Chairman, Arun Singh Dhumal have expressed delight at the final sum of Rs 2500 crore, well in excess of the base price of Rs 1750 crore. The IPL has seen a number of title sponsors including DLF, Pepsi, Dream11, Vivo and then the Tata Group. The Tata Group has a massive connect with cricket, especially in the inter-office tournaments in Mumbai. It had given employment to hundreds of cricketers and the likes of Dilip Vengsarkar, Ravi Shastri and Sourav Ganguly were on its payroll.  The Tata Group has been a late entrant into the IPL bandwagon; it bagged the Women’s Premier League last year and for the second year running the Tata Group is all set to make the big splash! 
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PM Modi’s Western Maha Poll Play, Exploiting Maratha Strongman Vijaysinh Mohite Patil
BJP is a worried party in Bharat today with the I.N.D.I.A. alliance, compounded with on-the-boil Maratha agitations, threatening poll prospects to better BJP’s 303 Lok Sabha tally of MPs. Prime Minister Narendra Modi’s Solapur visit recently, ostensibly to handover 15,000 homes to bidi workers rallying under former Solapur city’s CPI MLA Narsaiah Adam Master, has deeper political purpose for Western Maharashtra. A source familiar with goings on told shortpost.in, “Maratha reservations issue is backed by every common Maratha Manoos. A Maratha DCM (Ajit Pawar) was strapped on to expand chief minister Eknath Shinde’s political reach to woo the Western Maharashtra belt that Maha Chanakya Sharad Pawar lords over.” Modi’s Solapur visit quietly endorsed his blessings for the Krishna-Bheema rivers interlinking project. The brainchild of Pawar senior’s former Maratha DCM Vijaysinh Mohite Patil was launched in 2003 to alleviate water scarcity in six districts and 31 talukas of Western Maharashtra. BJP’s Chanakya, DCM Devendra Fadnavis relaunched the flagship project a fortnight back in earnest (for completion) although (temporarily) rebranding it as the Sangli flood water stabilization (diversion) project due to ongoing legal disputes with Karnataka, Andhra Pradesh over river water utilization. Before 2019 Lok Sabha elections Modi similarly visited Malshiras in Solapur soliciting the Vijaysinh Mohite Patil family’s sway over the Baramati, Solapur, Mhada, Pandharpur Lok Sabha seats (built through blood, political relations over three generations) in Sharad Pawar’s stronghold. PM Modi’s current outreach seeks to blunt the sympathy wave for MVA, negative fallout over Maratha reservations in the ensuing general elections.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.