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BCCI Viacom 18
Viacom18 Shows Commitment To Home Internationals
The BCCI global media rights for television and digital streaming rights have fetched Rs 5963 crore for the five-year cycle — September 2023 to March 2028. The new entrant in cricket broadcasting, Viacom18 Media Pvt Ltd, has left others by the wayside and it will deploy its television channel Sports18 and digital platform Jio Cinema to broadcast the bilateral series home internationals. The Reliance Industries backed Viacom18 and made a big splash when it acquired the digital rights of the 2023-2027 IPL cycle and the full media rights of the Women’s Premier League. However, it has demonstrated a commitment to be the sole owner of the BCCI’s domestic bilateral series rights. There is a lot of glamour around the IPL, but the BCCI media rights represent the essence of cricket where the International Cricket Council’s full members play Test matches that are part of the World Test Championship and also the one-day internationals and Twenty20 internationals. These matches are the pith of the home international season and they attract millions of eyeballs Viacom18 has gone out of the way to acquire the rights for a sum that has given immense satisfaction to the BCCI. Viacom18 has made the commitment knowing that the home internationals will have value across all formats, in particular the multi-day Tests and Twenty20, but the BCCI media rights have proved that the game’s future is drifting towards digital viewership.
Rahul Gandhi_India_002
Congress' Backseat Helps I.N.D.I.A Front Glue Together
The role of the Indian National Congress leadership in taking a backseat in the I.N.D.I.A coalition has emerged as one of the key factors that has kept the front together. Had the Congress taken up leadership positions, it would have put off some anti-Congress parties that are part of the coalition,” according to a political analyst. Also, being the dominant partner, the I.N.D.I.A coalition would have earned the tag of a Congress-led initiative, another deterrent factor. Analysts believe that this playing down strategy reflects political maturity on the part of the grand old party. “They are aware of the fact that there are a few parties within the I.N.D.I.A coalition that have won elections on an anti-Congress plank and these parties need to be reassured about their place,” felt Bhalchandra Kango, member of the national secretariat of the Communist Party of India.  If Nitish Kumar had got the parties together in the I.N.D.I.A coalition, we must work to keep all the parties together, Rahul Gandhi is believed to have stated in one of the internal meetings. With this, the forthcoming Lok Sabha polls now promises a straight fight between the 28-party India alliance and the 38-parties BJP-led National Democratic Alliance.
MKStalin_india_002
Language Barrier: Stalin Surprises Everybody, Addresses I.N.D.I.A Leaders In Tamil
Tamil Nadu chief minister MK Stalin chose to give his closing address of the 28-party I.N.D.I.A meet at Mumbai in Tamil. The only South Indian chief minister present on the dais, Stalin just started off in Tamil without any warning. His colleague, six-times Parliamentarian TR Baalu, who was with him on the dais, neither translated his address nor bothered to explain the context to either the delegates or the press. All the other speakers including Uddhav Thackeray and Sharad Pawar, chose to address in Hindi except for Sitaram Yechury who spoke in English. A delegate, who was part of the I.N.D.I.A front internal meet, revealed that Stalin failed to fully participate in the internal meetings, due to the language barrier. “Stalin always kept his counterpart TR Baalu around him. Baalu presented the party view at the internal meetings while Stalin merely followed the proceedings in English,” a delegate informed. The Dravida Munnetra Kazhagam (DMK) has been a strong opponent of imposition of Hindi. Stalin started his short address with a greeting of ‘Vanakkam’ and went on to explain how the I.N.D.I.A front has not come together with the quest for power but with the resolve to protect the nation, its constitution, the society and cultural values. Soon after he wrapped up his speech, he left the dais along with Baalu.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.