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BCCI Viacom 18
Viacom18 Shows Commitment To Home Internationals
The BCCI global media rights for television and digital streaming rights have fetched Rs 5963 crore for the five-year cycle — September 2023 to March 2028. The new entrant in cricket broadcasting, Viacom18 Media Pvt Ltd, has left others by the wayside and it will deploy its television channel Sports18 and digital platform Jio Cinema to broadcast the bilateral series home internationals. The Reliance Industries backed Viacom18 and made a big splash when it acquired the digital rights of the 2023-2027 IPL cycle and the full media rights of the Women’s Premier League. However, it has demonstrated a commitment to be the sole owner of the BCCI’s domestic bilateral series rights. There is a lot of glamour around the IPL, but the BCCI media rights represent the essence of cricket where the International Cricket Council’s full members play Test matches that are part of the World Test Championship and also the one-day internationals and Twenty20 internationals. These matches are the pith of the home international season and they attract millions of eyeballs Viacom18 has gone out of the way to acquire the rights for a sum that has given immense satisfaction to the BCCI. Viacom18 has made the commitment knowing that the home internationals will have value across all formats, in particular the multi-day Tests and Twenty20, but the BCCI media rights have proved that the game’s future is drifting towards digital viewership.
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Congress' Backseat Helps I.N.D.I.A Front Glue Together
The role of the Indian National Congress leadership in taking a backseat in the I.N.D.I.A coalition has emerged as one of the key factors that has kept the front together. Had the Congress taken up leadership positions, it would have put off some anti-Congress parties that are part of the coalition,” according to a political analyst. Also, being the dominant partner, the I.N.D.I.A coalition would have earned the tag of a Congress-led initiative, another deterrent factor. Analysts believe that this playing down strategy reflects political maturity on the part of the grand old party. “They are aware of the fact that there are a few parties within the I.N.D.I.A coalition that have won elections on an anti-Congress plank and these parties need to be reassured about their place,” felt Bhalchandra Kango, member of the national secretariat of the Communist Party of India.  If Nitish Kumar had got the parties together in the I.N.D.I.A coalition, we must work to keep all the parties together, Rahul Gandhi is believed to have stated in one of the internal meetings. With this, the forthcoming Lok Sabha polls now promises a straight fight between the 28-party India alliance and the 38-parties BJP-led National Democratic Alliance.
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Language Barrier: Stalin Surprises Everybody, Addresses I.N.D.I.A Leaders In Tamil
Tamil Nadu chief minister MK Stalin chose to give his closing address of the 28-party I.N.D.I.A meet at Mumbai in Tamil. The only South Indian chief minister present on the dais, Stalin just started off in Tamil without any warning. His colleague, six-times Parliamentarian TR Baalu, who was with him on the dais, neither translated his address nor bothered to explain the context to either the delegates or the press. All the other speakers including Uddhav Thackeray and Sharad Pawar, chose to address in Hindi except for Sitaram Yechury who spoke in English. A delegate, who was part of the I.N.D.I.A front internal meet, revealed that Stalin failed to fully participate in the internal meetings, due to the language barrier. “Stalin always kept his counterpart TR Baalu around him. Baalu presented the party view at the internal meetings while Stalin merely followed the proceedings in English,” a delegate informed. The Dravida Munnetra Kazhagam (DMK) has been a strong opponent of imposition of Hindi. Stalin started his short address with a greeting of ‘Vanakkam’ and went on to explain how the I.N.D.I.A front has not come together with the quest for power but with the resolve to protect the nation, its constitution, the society and cultural values. Soon after he wrapped up his speech, he left the dais along with Baalu.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.