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In a bid to rejuvenate its electoral prospects following a string of disappointing results in Bengal, the CPI(M) has turned to professional expertise. The party recently posted a recruitment advertisement on social media, seeking applications for several key positions, including that of political analysts, mass communication writers, graphic designers, and digital marketing executives. CPI(M) State Secretary Mohammad Salim announced the move via Facebook, emphasizing that the party aims to adopt a more professional approach. People have seen CPM Digital for so long, this time CPM will look professional, and this is the beginning, Salim stated, indicating a strategic shift in the party’s functioning. The most notable position advertised is that of political analysts, drawing comparisons to the role played by prominent strategists like Prashant Kishor. However, the party has refrained from officially framing this move as a complete overhaul of its strategy. The decision comes in the wake of the CPI(M)’s dismal performance in the 2024 Lok Sabha elections, where the party failed to secure any seats in Bengal. Despite forming an alliance with Congress, the party was sidelined by the bipolar contest between the Trinamool Congress (TMC) and BJP. Veteran leaders like Adhir Ranjan Chowdhury suffered losses, and only two CPI(M) candidates, including Salim himself, managed to save their deposits. Internal discussions within the party have highlighted the inability to adapt to modern electoral trends and lingering reliance on outdated strategies. By embracing professional inputs, the CPI(M) appears to be gearing up for the 2026 Assembly elections, signaling a departure from its traditional framework.
Increased voting by women and a comparatively lower turnout of the Muslims for the Maharashtra assembly elections are likely to be the two major factors which can tilt the outcome of the crucial battle that will conclude on Saturday evening. These two trends have been commented upon repeatedly by several analysts while making a comparison with the Lok Sabha election’s voting pattern. As the turnout for this election has been the highest at more than 66% over the past three decades, both sides are claiming that it will benefit their candidates. For instance, deputy chief minister Devendra Fadnavis has suggested that the Laadki Bahin Yojana was one reason for the handsome response of women, who would support the Mahayuti nominees. The opposition Maha Vikas Aghadi (MVA) failed to gauge the potency of the scheme whereby eligible women receive Rs 1500 per month from the state. Both sides have promised to enhance the provision after watching the unprecedented welcome it has received. Similarly, the lack of enthusiasm of Muslim voters as compared with the Lok Sabha voting complexion has emerged as another important factor for the final outcome. At least a dozen Lok Sabha seats went to MVA owing to en bloc minority voting. In Dhule, while the other five assembly segments supported the Mahayuti, voting in the Malegaon assembly changed the picture and the seat went to MVA. In view of such aspects, the results are awaited eagerly.
As the term of the present Maharashtra assembly ends on 26 November, the political calculations to capture power will have to be finalised within just 48 hours once the results are out. This has heightened the suspense about the outcome of the election since the richest state of India will play a crucial role in shaping the national political future. A mandate in Maharashtra will strengthen the prospects of both the ruling Mahayuti and the opposition Maha Vikas Aghadi (MVA). The state saw a brief spell of President’s Rule in 2019 as none of the claimants was ready to form a government within the deadline. Making preparations to avert any such eventuality, Mahayuti and MVA planners have booked dozens of rooms in five star hotels in Mumbai for the possible winners. Moreover, chartered planes and helicopters have also been booked in readiness to ensure the availability of the future MLAs. Another precaution is to keep them under watch so that sides are not changed at the eleventh hour. But the Lok Sabha results changed the picture as MVA won 30 out of the 48 seats. The exit polls for the assembly election have predicted a keen race, making it imperative for both sides to count on each vote. Therefore, the 48 hours after the results will become the game changer.
Alliance politics, an eternal feature of the Tamil Nadu political scene, has turned sharper with the advent of actor Vijay on the electoral stage. All the parties save the ruling DMK are running helter-skelter in their bid to stitch up an alliance before the 2026 Assembly polls. DMK is content to wait out the drama with parties rejecting each other as potential allies since this helps the ruling party to stay ahead in poll percentages. The arithmetic is simple. If the votes split three ways as they did in the Lok Sabha polls, the DMK stands to gain the most, or sweep everything as it did with 39 of 39 seats. If the votes are going to split four ways after Vijay’s entry, the DMK will be laughing all the way to Raj Bhavan for the swearing-in ceremony. The AIADMK, a shrewd player of alliance politics in the time of J Jayalalithaa, has not only split on her demise but also stands isolated in the alliance race. They don’t want to join the BJP again after the stinging 2021 experiment. Vijay does not want to join the AIADMK though the party would very much want the youthful politico on his side. The BJP is keeping the door open for AIADMK provided those shunted out are part of a united package. The DMK is only keen to keep VCK and its current allies on board. The more divided the opposition is, the better for MK Stalin and family.
In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Bengal filmmakers feel West Bengal chief minister Mamata Banerjee’s decision to ban “The Kerala Story” will not serve the purpose of restricting controversial narratives. A day after Didi declared Sudipto Sen’s movie “distorted”, eminent filmmakers close to Didi said that the decision has jeopardised her pro-culture and art image. National Award-winning filmmaker Gautam Ghose said that during the previous Atal Bihari Vajpayee-led NDA, the erstwhile censor board comprising stalwarts like Shyam Bengal, Kamal Haasan suggested keeping an option where the state authorities could take legal action against the makers of any film hurting religious sentiments leading to law and order problems. Unfortunately, the suggestions never saw the light of the day, lamented Ghosh. Another filmmaker Aniket Chattopadhyay observed that the decision of banning a movie in the digital era is basically futile since a government cannot hold back the release as it has been cleared by the censor board. So what is the way out – “Make a counter-narrative”, suggested Chattopadhyay. Leftist filmmaker Suman Mukhopadhyay compared banning a film to burning books. According to him, there have been occasions of differences with the erstwhile Left Front government over his movie like “Herbert” but there are no instances of banning movies in the state.
“BJP’s Vasundhara Raje Scindia is Ashok Gehlot’s leader, not Sonia Gandhi,” declared senior Rajasthan leader Sachin Pilot. Announcing a “Jan Sangharsh Yatra” from Ajmer to Jaipur on 11 May, he said he would take his demands to the people, particularly for action against BJP’s corruption. Pilot’s comments come two days after the Rajasthan CM said in Dholpur that he had survived an internal revolt in July 2020 because BJP’s former chief minister Scindia and her two close aides — Kailash Meghwal and Shobharani Khushwaha–refused to support a conspiracy to topple the government. Pilot – with the help of 18 MLAs — had rebelled against Gehlot but could not muster enough numbers to bring down the government. Pilot said “the Dholpur speech has made it clear why there has been no action against the previous Vasundhara Raje government.” Anyway it is not just Pilot who is hitting the ground running. PM Modi will be in Rajasthan too on May 10 inaugurating and lay the foundation stone of projects worth over Rs 5,500 crore. Meanwhile, Congress sources are raising eyebrows about Gehlot’s offer to “compensate” Congress MLAs crossing over to BJP at the behest of Pilot. 10 Janpath would certainly be squirming at the idea.
Although NCP president Sharad Pawar has staged a comeback, the Shiv Sena led by Uddhav Thackeray or the Congress in Maharashtra have refused to dilute their caustic stance towards the third partner in the Maha Vikas Aghadi. State Congress president Nana Patole and former chief minister Prithviraj Chavan are in the forefront of humiliating the NCP time and again for various reasons. Patole has warned the NCP that its cosy relationship with the BJP could vitiate the atmosphere. Chavan has directly implied that a sizable faction of the NCP is still in cahoots with the BJP. Angered by the attacks, Pawar has hit back at Chavan. “Let Chavan find out his own place in the Congress party. Which category does he belongs to? A, B, C or D? Chavan’s cronies will tell you (the media) but not openly,” Pawar remarked. The NCP is already in an aggressive mood after Sena (Uddhav) mouthpiece ‘Saamana’ censured Pawar’s decision to withdraw his resignation following a high-voltage drama. The most pointed statement in the ‘Saamana’ editorial was that Pawar had not been able to groom his successor. Firebrand OBC leader Chhagan Bhujbal castigated Sena MP Sanjay Raut by telling him that Pawar’s political career was longer than Raut’s age. Pawar has thus sent out a signal that the NCP will not tolerate any such criticism and the verbal clashes are likely to become more thorny in the days to come.
The Thevars, once a politically powerful community when Jayalalithaa was the CM and Sasikala her confidante wielding power from Poes Garden, are looking to regain some of the clout by seeking allies. Numerically strong in the state, the Thevars were sidelined after Jaya’s demise and Sasi’s jail term. Their once trusted leader O Panneerselvam, CM in Jaya’s place on occasion, had rebelled against the clan and had even complained about their strong-arm tactics to Prime Minister Narendra Modi who laughed it off as OPS was CM then and had the police under him. They are now joining hands again in their attempt to regain their hold. OPS’ power electorally is suspect but TTV’s AMMK has a reasonable vote share which appears to be their lifeline. The OPS-TTV combine is hoping that the BJP, in its hunt for an umbrella coalition to take on the powerful DMK alliance, will spare some seats for at least the two of them as Sasikala is out electorally until 2027 as she has been banished for 10 years from standing in polls. The BJP is said to be planning to extract more seats from EPS and use some of them to accommodate the likes of TTV, OPS and even GK Vasan. With less than a year to the Lok Sabha polls, a lot of political action can be expected now.
While all political parties are focused on Karnataka assembly elections mid-week, there is one Lok Sabha by-elections that is being held the same day that has gone completely below the radar. Yes, it is the by-election to the Jalandhar Lok Sabha seat. It has become a high-stake battle for the ruling AAP which lost Sangrur Lok Sabha bypolls last year. AAP is understandably eager to win the Jalandhar Lok Sabha seat as it is being seen as a curtain raiser to the 2024 Lok Sabha elections. To secure Jalandhar, AAP has fielded former Congress MLA Sushil Kumar Rinku, hours after he jumped ship. For some reason, however, Congress feels comfortable and confident that it will clinch the Jalandhar seat as it is banking on the legacy of its two-time MP Santokh Singh Chaudhary who died during Rahul Gandhi’s Bharat Jodo Yatra. It has fielded his wife, academician Karamjit Kaur Chaudhary, as candidate from Jalandhar. Karamjit Chaudhary’s son Vikramjit Singh Chaudhary is the sitting MLA from Phillaur (reserved) assembly constituency, the home turf of the Chaudhary family in Jalandhar. “We are feeling confident about a Congress win not only because of the sympathy factor. It is also because everyone is working for the Congress”, said Khadoor Sahib MP Jasbir Singh Gill. Jalandhar has been a Congress stronghold since 1999. Congress sources say at present the mood against AAP is so much in Punjab that even the SAD-BSP alliance could emerge as first runner up.
Chinmay Patankar is a hero in the making for Mallakhamb, a traditional Indian sport, that’s akin to gymnastics and wrestling practised on a pole and rope. Praised by PM Narendra Modi on his ‘Mann Ki Baat‘ programme for spreading the India brand through Mallakhamb in the USA, the Pune-boy, a recipient of Maharashtra State’s Shiv Chhatrapati Award, Patankar is going all out to present Mallakhamb as a demonstration sport either in the opening or closing ceremony of the Los Angeles Summer Olympics in 2028. A qualified engineer, Patankar who is a Director at Mastercard, USA, is very optimistic of Mallakhamb getting a global audience at LA 2028. Settled in New Jersey with his family for over a decade, Patankar is taking help from the Maharashtra Olympic Association and actor and producer Raqesh Bapat, who is going to make a lengthy documentary for creating awareness among the international community at the diplomatic, sports and cultural levels. Patankar spent $ 3000 in 2013 to get the sport take baby steps and now he has 500 plus Mallakhamb athletes, majority of them with a Grade 5 proficiency. He says the local authorities, including the Governor of New Jersey are kept abreast of the initiative taken by the Mallakhamb Federation of USA that the sport is already happening in 10 States of the USA and it is catching up in the East and West Coast.
Harjinder Kang, UK’s Chief Negotiator for the UK-India Free Trade Agreement has moved to Mumbai as His Majesty’s Trade Commissioner to South Asia and as Deputy High Commissioner for Western India. Kang will be succeeded in this role by Kate Thornley, previously Deputy Chief Negotiator for the FTA negotiations. Kang joins a team of nine His Majesty Trade Commissioners encouraging UK trade and investment and promoting Global Britain across the world. With an economy worth over £3.2 trillion, South Asia offers huge potential for UK businesses. Kang succeeds Alan Gemmell OBE. Before joining the Department for Business and Trade, Kang spent nearly 30 years at pharma giant AstraZeneca. He is also a member of the Council of the University of Birmingham. Kang will play a pivotal role in supporting the implementation of the UK-India Free Trade Agreement, which could bring huge opportunities for UK businesses. Kang said: “I am excited about the opportunities ahead as we strengthen our economic ties and forge new partnerships in the region to create jobs, promote innovation and drive economic growth at home and abroad.”
Taking a cue from the Karnataka election, Trinamool Congress (TMC) has decided to engage young talented new leaders for the upcoming panchayat election in West Bengal. Sources in the TMC said that the tainted image of some senior leaders has forced TMC to adopt a BJP strategy of going for newer and younger faces. TMC supremo Mamata Banerjee has instructed senior party leaders to give priority to young, dynamic talented leaders. Besides, Didi has asked a few senior leaders like Chandrima Bhattacharya, Sasi Panja who have a clean image to guide the junior leaders. Junior leaders like Saayoni Ghosh, president of TMC youth Congress, Birbaha Hansda, Ritobrata Banerjee, former CPM MP, Raj Chakraborty, June Maliah are some of the young talented leaders who will be given more responsibility for the upcoming panchayat election. Besides, the party is also looking for fresh faces. Political analysts are of the opinion that the move also reflects a trend among regional parties. Samajwadi Party chief Akhilesh Yadav has taken the mantle from his late father and has chosen to appoint many young leaders. Imankalyan Lahiri, senior political analyst said “Bringing in new faces is a part of the brand strategy aimed at brand renewal. The selection of leaders who will be projected in the forefront and who will work behind is based on feedback and pre-planned strategy.
A drive-in theatre provides a viewing experience of a relaxed kind. This one perhaps was the first one to come up in the city of Chennai. Located on the ECR (the East Coast Road (ECR), one of the loveliest stretches on the national highway leading up to the Union Territory of Puducherry, this one was a favourite destination for many a cinema lover. For, it gave them the comfort of a relaxing environment and a unique movie-watching chance. Prarthana Drive-in Theatre on the ECR had for long provided young and old alike an entertaining space to unwind even while serving them sumptuously. All good things will have come to an end. So did Prarthana. The owners downed shutters on it sometime in 2021 due to administrative reasons. Founded way back in the early 90s, this drive-in theatre will disappear altogether from ECR. Reports suggest that the land which housed Prarthana has changed hands. A leading construction company in Chennai is believed to have decided to build a high-rise residential complex in the space that measures around 25 acres. Post-Pandemic, there has been a flurry of activities around land acquisition by residential real estate developers. Chennai has already seen many iconic theatres disappear. Prarthana is the latest one to enter this list!
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.