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Technology Cannot Disrupt Original Content Provider: Short Post Editor
They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you! So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content. Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.
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PM Modi's Public Outreach In North Karnataka Has Put Cong In A Tizzy; Kharge Worries For Son
Initially, Gujarat assembly results had a numbing effect on Congressmen in Karnataka. They were particularly worried by the impressive win posted by the BJP — a record 156 seats out of 182 seats. At that time Congress President Mallikarjun Kharge had assured state leaders not to worry. He was confident that Modi could be paid back in his own coin in Karnataka. Yes, Kharge was confident he would be able to play the “asmita card “– pride in the son of the soil — that is to seek votes like the way Modi did in Gujarat. Yet, party sources had felt it would be a tall order for Kharge to pull off the asmita card considering he had failed to win the popular vote in 2019 Lok Sabha polls from Gulbarga. And ever since PM Narendra Modi began his public outreach in northern Karnataka on January 19, the Congress hopes came crashing down. In fact, Congress leaders were stunned by the manner in which PM Modi handed the ‘Hakku Patra’ (land title deed) distribution drive for over 52,072 nomadic Lambani (Banjara) tribes in five districts in north Karnataka visiting Kalaburagi. Party sources say Kharge is now more worried about the fate of his son Priyank in the assembly polls after Modi’s outreach. Former CM Siddaramaiah even charged the ruling BJP “feasting on the meals” on the initiative of Thandas revenue villages started during his government from 2013 to 2018.
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Bollywood’s Superhit Director Rajkumar Santoshi Returns After A Decade
After a gap of nearly 10 years Bollywood’s super hit director Rajkumar Santoshi is on a comeback trail and that too with a vengeance. That was obvious at the various media interactions he has had. The 66-year old Santoshi, is in throes of controversy, over his latest movie Gandhi Godse Ek Yudh with a non-star cast film. The only star is AR Rahman who scores music for the film. Santoshi has been struggling to make Gandhi Godse for a long time but had no takers; even finance remained an issue. He managed to convince Rahman and that set the ball rolling. Rahman calls Santoshi courageous for making the film. Santoshi’s daughter Tanisha makes debut in the film which seemed unconventional for a celebrity kid. Santoshi has directed over 16 films and most of them have been big hit. His first film Ghayal in 1990 starring Sunny Deol and Meenakshi Seshadri was a runaway success. So too his film Damini whose dialogue “tarek pe tarek” became famous. He was besotted by Meenakshi Seshadri and wanted to marry her but she decided otherwise, packed her bags and settled down in the U.S.  Similarly, he seems to have had fallout with several people including Big B and Sunny Deol. With Sunny it was after Damini. But now they have patched up and will be making a film together titled Lahore 1947. So will the second innings of this maverick filmmaker better his first one?
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Indian Firms Should Acquire Japanese SMEs To Promote Business Relations
There is a huge potential to increase bilateral investments between Japan and India, says Tomio Isogai, director of the Kansai Japan-India Cultural Society. Agreeing with the Japanese government-run Japan External Trade Organization (JETRO) on the crying need to increase the number of SMEs in India. Quoting JETRO India’s Chief Director General Takashi Suzuki, he says this is definitely necessary because small and medium enterprises (SMEs) here account for only one in five of the over 1400 Japanese companies that operate in India. The corresponding figure in China, ASEAN and Bangladesh is between 40% and 60%. This “abysmally low” presence of Japanese companies here, Suzuki has said, is “a very unique element” of the business relationship between the two countries. Indian companies in the fields of healthcare, elderly care and social care related services have major opportunities in Japan, while green hydrogen and the renewable energy sector also offer big scope. Isogai, a veteran in both Japan and India, spent 37 years in Japan’s Sharp Corporation and is a former managing director of the erstwhile Kalyani Sharp in Pune. He is currently a freelance advisor to the Hyderabad Management Association. Companies in both countries have already unveiled manufacturing plans, they point out.
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Mumbai Falls By The Wayside Again In The Prestigious Ranji Trophy
Mumbai’s cricketing fortunes in recent times has been like a curate’s egg; while on the one hand the Mumbai Cricket Association (MCA) has contributed to the national team, going back to from the heady days of Sunil Gavaskar’s achievements, on the other hand the cricketers representing the famous Lion Crest has not been able to maintain consistency in winning the Ranji Trophy, the symbol of supremacy in the broader context of India’s cricketing canvas. Last year it was outwitted by Madhya Pradesh in the final in Bengaluru, and on Friday (Jan 27), the MCA team marshalled by Ajinkya Rahane could not outsmart Maharashtra in the last group match, and as a consequence has been left by the wayside. Mumbai has won the Ranji Trophy 41 times, and those who have played a part in it have left a legacy to follow. The past teams played for pride. This season Mumbai did not have the class of 2009-10 and 2012-2013  when led by Ajit Agarkar and 2015-2016 when the team had champions and budding talents in Dhawal Kulkarni, Shardul Thakur, Shreyas Iyer, Siddhesh Lad and Suryakumar Yadav. Mumbai has the exalted reputation as a champion side; and so, going seven years on the trot without the title will hurt the true blue Mumbai cricketer. From 2002-03 to 2015-16, Mumbai won the title seven times, it’s been barren thereafter!
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Stalin Evolving Into One Of The Smartest CMs
From allowing the Governor to bury the hatchet to maintaining civil relations with the highest in the land while not allowing any of it to hamper his ideological tilt, Tamil Nadu chief minister M K Stalin is evolving into the smartest of chief ministers around the land. He was in a bit of a corner when the Governor called him on his mobile to invite him to the Republic Day tea party on the lawns of the Raj Bhavan and also sent an invite to his home through his principal secretary. Having decided to sip tea with the Governor, Stalin brought most of his Cabinet too as if to show political differences mean nothing when it comes to celebrating a national day. Cordiality in interactions with people across the political spectrum stops when it comes to electioneering, which is when he lets go at Narendra Modi & co. In kicking off the poll campaign for the Erode East constituency, Stalin blasted Modi for silently supporting Hindi imposition while mouthing Tiruvalluvar couplets every other day. Stalin is also encouraging the pursuit of aims like taking Tamil Nadu off NEET and even the impossible dream the Sethusamudram project appears to be. The fact that he knows he is in a stable condition with the people’s vote seems to have helped him quickly evolve into a statesmanlike figure who will, however, not give up ideological goals.
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Porsche, BMW To Mark Their Presence At Chennai’s Glitzy Leather Fashion Show
After a two-year Covid-induced hiatus, the Leather Fashion Show is back. Chennai is gearing up to host the India International Leather Fair next week, and the Fashion Show, as was in the past, will form a crucial component of this. This time around, the show will showcase products that are made out of recycled leather. For the first time perhaps, lifestyle car brands such as Porsche and BMW have chosen to mark their presence at the Leather Fashion Show. Such shows are often intended to woo high net worth customers. These high net worth people are the potential buyers of fancy high-end cars. Well, Porsche and BMW are finding the Fashion Show a useful platform to touch-base with their potential clients. It is unusual for these esoteric automobile brands to put their cars in a public area. A Fashion Show of international standard followed by dinner at a high-end venue like the ITC Grand Chola is an opportunity that these car majors aren’t willing to miss. They are more than happy to display their high-end cars in the Fashion Show. The association of such global car makers surely will add credence to the profile of the leather industry in India. And, the presence of various Miss India title-holders will add further spice to the upcoming Leather Fashion Show in Chennai.
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Shocker: After Shaking Hands With Uddhav Thackeray, Prakash Ambedkar Warms Up To BJP
Republican leader Prakash Ambedkar keeps on shocking the Maha Vikas Aghadi (MVA) by expressing his opinions right and left. His conditional willingness to go with the BJP has administered another jolt to the three-party coalition. Already under fire due to charges that he heads the BJP’s ‘B’ team, Ambedkar’s latest handshake with Shiv Sena leader Uddhav Thackeray has generated many riddles in the state’s polity. On top of that, he has beckoned the BJP. Ambedkar told the media that the BJP would not be taboo for him ‘provided it burnt Manu Smruti.’ He also renewed his barbs against NCP president Sharad Pawar by charging that Pawar and BJP were hand in glove. Sena (U) MP Sanjay Raut and several NCP leaders had warned Ambedkar to be careful while talking about Pawar. However, he has not taken any cognisance of the disapproval. Maharashtra Congress president Nana Patole extricated his party from the simmering feud. He said Ambedkar has formed an alliance with the Sena (U) and MVA was not concerned with it. NCP leaders Jayant Patil and Sunil Tatkare have made it clear to Uddhav that the seat share for future elections will be limited to three MVP partners and if Ambedkar had to be accommodated, Uddhav will have to do it from his party’s quota. Ambedkar’s response to the developments is awaited with baited breath.
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Tamil Nadu’s Enduring Tryst with Titles, Doctorates & Epithets
Tamil Nadu politicians have this strong fetish for creating titles and using them on every billboard and official communication. So much so, many organisers have been pulled up for invites not including these “conferred” honorary titles. So you find a plethora of Doctorates conferred on chief ministers, and the competition to add more epithets is overwhelming, often laughable. The unlettered wouldn’t know that such doctors can neither heal nor have they added to the boundless fund of knowledge. PonmanaChemmal (Golden Heart), the late MGR was conferred three Doctorates, his protégée J Jayalalithaa went overboard with five. Kalaignar (creative artist) is M Karunanidhi’s everlasting sobriquet. The former PM Manmohan Singh was asked to use the epithet, in spite of his difficulty to pronounce Kalaignar, as Tamilians love titles. Not only politicians, even film stars love such honorifics and epithets. Rajini is Superstar and Thalaiva; Kamal is Ulaga Nayagan (global hero); Vijay is Ilaya Thalapathy and Ajit is Thala (head). Recently, yesteryear hero Sarathkumar hurled a challenge to Rajini. He claims that his own Supreme Star title overtakes Superstar! No wonder TN Governor R N Ravi too got into this christening fray, wanting to float his own cache of titles? Social media wags aver that you get as good as you give. Was Guv’s controversial effort to make Tamil Nadu, Tamizhagam a reflection of this amusing craze for honorary title culture?

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.