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Nadda To Continue As BJP Chief, Modi-Shah Feel He Is Best Bet For 2024
There were no surprises when Union Home Minister Amit Shah announced that J P Nadda’s tenure as BJP national president was extended. “The tenure of JP Nadda as national president of the BJP has been extended till June 2024. Under JP Nadda’s leadership, we had the highest strike rate in Bihar. The NDA won a majority in Maharashtra, won in Uttar Pradesh, and our numbers increased in West Bengal. We also registered a landslide victory in Gujarat,” said Shah. He also hoped “under the leadership of Modi ji and with Nadda ji, we will win more seats than 2019 in the 2024 polls.” The BJP national executive meet, which extended Nadda’s presidency, will draw a roadmap for the upcoming crucial state polls that will set the tone for 2024 when PM Narendra Modi seeks a third straight term. Nadda started as the BJP working president in 2019 when then party chief Amit Shah became a Union minister.  He took up the full-time party presidency on January 20, 2020 and will complete his one term in office next week. His extension as the national president was inevitable as he has a very good working relationship with both Modi and Shah. In an election year, there was no way Modi-Shah could have opted for a new leader when Nadda had ensured carrying PM’s message up to the booth-level.
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Now, Kejriwal Reaches Out To South Media To Refurbish AAP Image
In the run up to 2024 Lok Sabha polls it is not just Telangana CM K Chandrasekhar Rao (KCR) who has been proactive in acquiring a national media profile ahead by engaging  a media adviser and establishing an office for his Bharatiya Rashtriya Samiti in Delhi to refurbish his image. Taking cue from KCR, is Delhi CM Arvind Kejriwal. He may not have got any relief from the court for spending government money on political advertisements in 2015 and has been issued a notice for recovery of Rs 163.62 crore by his own government department. Yet, there is no stopping the AAP supremo from burnishing his profile. On the occasion of Lohri, Makar Sankranti & Pongal, Kejriwal chose to reach out to Delhi-based media from the South, mainly from Tamil Nadu. The media was invited over for a get-together at the Delhi Vidhan Sabha complex. Invites sent out in the name of Speaker Ram Niwas Goel. Reaching out to Tamil media makes sense because of their pockets of influence and votes in the capital.
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Smriti And Harman's Brand Gets A Rs 951 Crore Start For Women’s IPL
Women’s cricket in India is going places. Not long ago an IPLTwenty20 tournament to shore up India’s distaff cricketers was not on the anvil.  But the likes of Smriti Mandhana, Harmanpreet Kaur, Jemima Rodrigues, Shafali Verma, Richa Ghosh, Deepti Sharma, Harleen Deol and many more — who were relentless in their pursuit creating an attractive brand for the Twenty20 format – have successfully pressed for a glamourous event that has the possibility of becoming a roaring success. Very recently Jhulan Goswami — while responding to a specific question at the Dileep Sardesai Memorial — reiterated a view held by women cricketers that an IPL for them would be a game changer.  Jhulan touched upon the point of the women cricketers benefitting from more money. It has taken time, but the BCCI Secretary Jay Shah, has worked overtime to make his pet project a reality. After women’s cricket came under the BCCI administration some 17 years ago, the BCCI extended the monthly gratis to them, introduced the annual contract, lifetime achievement award, equal fee for Test, ODI and Twenty20 matches, allowances and more. As a first step towards making the WIPL a commercial viability the BCCI has sold the media rights for a cumulative sum of Rs 951 crore to Viacom18 for the first five years (2023-2027). So hopefully no more exhibition matches from this summer; but all intense, competitive and deadly!
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Odisha-Based Sri Sri University Signs MoU With W20 For Knowledge Partnership
Odisha-based Sri Sri University is the first University in India to sign MoU as a Knowledge Partner with W20, under the aegis of G20 Presidency of India. Prof Rajita Kulkarni, President at Sri Sri University says “We look forward to working with the W20 team this year across important priority areas like women entrepreneurship, climate change, education and skill development.” W20 is the official G20 engagement group focused on gender equality. Its primary objective is to ensure that gender considerations are mainstreamed into G20 discussions and translated into the G20 Leaders’ Declaration as policies and commitments that foster gender equality and women’s economic empowerment. Envisioned by Gurudev Sri Sri Ravi Shankar ji, Sri Sri University which became operational in 2012 blends the best of the East and the West, enabling the holistic development of its students. In a span of 10 years the university is offering different courses in areas of management, architecture, humanities, agriculture, health and wellness, science, literature, osteopathy and performing & fine arts.  In 2021 Sri Sri University was ranked 1st in State & Zone, and 8th in India (quantum jump from 26th Rank in 2020) under the category of Best Private Universities and 27th in the category of Top 50 University of Eminence (Deemed & Pvt) by Indian Institutional Ranking Framework.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.