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Why Modi's Aggressive Campaign Is Crucial To Breach Threshold For BJP in Gujarat
After a day’s break, if PM Modi was back in Gujarat for electioneering it should not be a surprise; he is scheduled to address 35 more rallies in 93 assembly segments that are going to polls in the second phase on December 5.  Over the next two days, he will address rallies at Mehsana, Dahod, Vadodara, Bhavnagar, Palanpur, Dehgam, Matar, and Dholka. He has already addressed 16 rallies during his first visit, taking his overall tally of meetings to 50. It is apparent that Modi’s aggressive campaign is crucial to breaking his own record of 2002 when BJP won 127 seats. In fact, at the end of his speeches Modi appeals to people to help CM Bhupendra Patel break his record so that Modi could go “back to do his work in Delhi” — that is to hand the BJP 150 seats. Gujarat takes a lot of pride in Modi’s achievement as PM. It is for this reason Modi hit out at Congress leader Madhusudan Mistry’s remark about showing “aukat” to him. Taking a swipe at Rahul Gandhi for hand-holding social activist Medha Patkar as someone opposed to Narmada Dam, Modi said those who stalled the Narmada project for 40 years through litigation had kept Gujarat thirsty for 40 years. “The people of Gujarat will punish those who are doing padyatra to get back to power and punish those who were against the Narmada project”.
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Maharashtra-Karnataka Border Row Hots Up, Both BJP Governments Adamant
The age-old border dispute between Maharashtra and Karnataka has pitted BJP governments in both states against each other again. On the other hand, all political parties in Maharashtra have come together to oppose any move by the neighbouring state Karnataka in this direction. The dispute was born with the formation of Maharashtra and Karnataka (then Mysore) states on linguistic basis over 60 years ago. Several Marathi-speaking areas were included in Karnataka. Since then, the two states are at loggerheads even when both have had governments of the same parties, first the Congress and now the BJP. The dispute at present is before the Supreme Court. After an all-party meeting in Mumbai a couple of days ago decided to jointly fight the matter, Karnataka chief minister Basavraj Bommai has asserted that his government was considering a demand by 40 villages in Jath taluka of Sangli district along the border to merge them with his state since they were facing water scarcity. Deputy chief minister Devendra Fadnavis said the demand was made way back a decade ago. During his chief ministership, the problem of water shortages was handled by him. If the remedy is held up due to some reason, it will be implemented soon, he promised. Fadnavis has emphatically declared that not a single village from the state will go to Karnataka. 
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BJP And Spin Doctors Pull Out All Stops To Hijack Tamil And Tamilians To Kashi
People are still shell shocked by the concentrated and concerted effort of the BJP’s Kasi Tamil Sangam show, presided over so eloquently as a hard sell by the PM, a month long event focussed on the Tamils. Thirteen religious heads of Mutts from Tamil Nadu are camping in Kashi, Uttar Pradesh, the PM’s much vaunted constituency. Maestro Ilayaraja and his group performed a mesmerising Shiva sthotram with the PM clapping in rhythm. A full trainload of religious Tamil Savants and assorted youth was seen off by no less than Governor of TN for back to back religious events and tours of Kasi .And oh! not to forget the 13 language translation and book release of the Thirukkural, a historic spiritual work of poet Thiruvalluvar, long hijacked by the Dravidian parties as their own. Topping this blitz cake was the PM’s address; he looked comfortable in a “Veshti and Angavastram”. Kashi is the second home for Tamils. Who scripted this eclectic show? When the PM’s chopper trip to Madurai airport was cancelled due to bad weather he took the road. And BJP’s Tamil Nadu K Annamalai was handpicked as a solo companion to accompany the PM on this hour-long drive. And the entire Kashi caper was scripted and presented to the PM. Kashi, the oldest city in the world is now the newest magnetic confluence of politics.
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Bitcoin Craze Has Badly Hit An Unexpected Target, The Direct Selling Business
The Indian Direct Selling Association (IDSA), the apex body of companies like Amway, Herbalife, Tupperware, is going through bad times. Not due to regulatory issues and being badmouthed for being multi-level marketing rackets, as its members were branded in the past, but because of another factor that has generated a lot of hype and interest among entrepreneurs looking to make astronomical returns on their investments. With Bitcoin exchanges having mushroomed, and many of them having vanished after collecting money from investors, the cryptocurrency – touted as “the new oil – has lured many of the players’ younger elements away from direct selling. The impact of the Bitcoin frenzy is particularly severe in the direct selling, which is based on a self-entrepreneurial business model, leading many top leaders in the industry to brainstorm strategies to retain their sales field force in training which they have invested heavily. Emerging industries, like food, cab hailing services and e-commerce marketplaces, as well as direct selling and FMCG, which have adopted an aggregator business model using gig workers for last-mile delivery, are experiencing attrition. Industry leaders have also expressed concern about Bitcoin exchanges propagating their businesses as MLM. “We are all over the place,” says an IDSA official who doesn’t want to be named. “Sales have taken a hit because of Bitcoins – the lure of making quick money is attracting the youth.”

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”