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Why Modi's Aggressive Campaign Is Crucial To Breach Threshold For BJP in Gujarat
After a day’s break, if PM Modi was back in Gujarat for electioneering it should not be a surprise; he is scheduled to address 35 more rallies in 93 assembly segments that are going to polls in the second phase on December 5.  Over the next two days, he will address rallies at Mehsana, Dahod, Vadodara, Bhavnagar, Palanpur, Dehgam, Matar, and Dholka. He has already addressed 16 rallies during his first visit, taking his overall tally of meetings to 50. It is apparent that Modi’s aggressive campaign is crucial to breaking his own record of 2002 when BJP won 127 seats. In fact, at the end of his speeches Modi appeals to people to help CM Bhupendra Patel break his record so that Modi could go “back to do his work in Delhi” — that is to hand the BJP 150 seats. Gujarat takes a lot of pride in Modi’s achievement as PM. It is for this reason Modi hit out at Congress leader Madhusudan Mistry’s remark about showing “aukat” to him. Taking a swipe at Rahul Gandhi for hand-holding social activist Medha Patkar as someone opposed to Narmada Dam, Modi said those who stalled the Narmada project for 40 years through litigation had kept Gujarat thirsty for 40 years. “The people of Gujarat will punish those who are doing padyatra to get back to power and punish those who were against the Narmada project”.
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Maharashtra-Karnataka Border Row Hots Up, Both BJP Governments Adamant
The age-old border dispute between Maharashtra and Karnataka has pitted BJP governments in both states against each other again. On the other hand, all political parties in Maharashtra have come together to oppose any move by the neighbouring state Karnataka in this direction. The dispute was born with the formation of Maharashtra and Karnataka (then Mysore) states on linguistic basis over 60 years ago. Several Marathi-speaking areas were included in Karnataka. Since then, the two states are at loggerheads even when both have had governments of the same parties, first the Congress and now the BJP. The dispute at present is before the Supreme Court. After an all-party meeting in Mumbai a couple of days ago decided to jointly fight the matter, Karnataka chief minister Basavraj Bommai has asserted that his government was considering a demand by 40 villages in Jath taluka of Sangli district along the border to merge them with his state since they were facing water scarcity. Deputy chief minister Devendra Fadnavis said the demand was made way back a decade ago. During his chief ministership, the problem of water shortages was handled by him. If the remedy is held up due to some reason, it will be implemented soon, he promised. Fadnavis has emphatically declared that not a single village from the state will go to Karnataka. 
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BJP And Spin Doctors Pull Out All Stops To Hijack Tamil And Tamilians To Kashi
People are still shell shocked by the concentrated and concerted effort of the BJP’s Kasi Tamil Sangam show, presided over so eloquently as a hard sell by the PM, a month long event focussed on the Tamils. Thirteen religious heads of Mutts from Tamil Nadu are camping in Kashi, Uttar Pradesh, the PM’s much vaunted constituency. Maestro Ilayaraja and his group performed a mesmerising Shiva sthotram with the PM clapping in rhythm. A full trainload of religious Tamil Savants and assorted youth was seen off by no less than Governor of TN for back to back religious events and tours of Kasi .And oh! not to forget the 13 language translation and book release of the Thirukkural, a historic spiritual work of poet Thiruvalluvar, long hijacked by the Dravidian parties as their own. Topping this blitz cake was the PM’s address; he looked comfortable in a “Veshti and Angavastram”. Kashi is the second home for Tamils. Who scripted this eclectic show? When the PM’s chopper trip to Madurai airport was cancelled due to bad weather he took the road. And BJP’s Tamil Nadu K Annamalai was handpicked as a solo companion to accompany the PM on this hour-long drive. And the entire Kashi caper was scripted and presented to the PM. Kashi, the oldest city in the world is now the newest magnetic confluence of politics.
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Bitcoin Craze Has Badly Hit An Unexpected Target, The Direct Selling Business
The Indian Direct Selling Association (IDSA), the apex body of companies like Amway, Herbalife, Tupperware, is going through bad times. Not due to regulatory issues and being badmouthed for being multi-level marketing rackets, as its members were branded in the past, but because of another factor that has generated a lot of hype and interest among entrepreneurs looking to make astronomical returns on their investments. With Bitcoin exchanges having mushroomed, and many of them having vanished after collecting money from investors, the cryptocurrency – touted as “the new oil – has lured many of the players’ younger elements away from direct selling. The impact of the Bitcoin frenzy is particularly severe in the direct selling, which is based on a self-entrepreneurial business model, leading many top leaders in the industry to brainstorm strategies to retain their sales field force in training which they have invested heavily. Emerging industries, like food, cab hailing services and e-commerce marketplaces, as well as direct selling and FMCG, which have adopted an aggregator business model using gig workers for last-mile delivery, are experiencing attrition. Industry leaders have also expressed concern about Bitcoin exchanges propagating their businesses as MLM. “We are all over the place,” says an IDSA official who doesn’t want to be named. “Sales have taken a hit because of Bitcoins – the lure of making quick money is attracting the youth.”

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.