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Sriram deepti
Shriram Group’s Diwali Gift To Put Smiles On Hundreds Of Deeptis!
Corporates usually queue up to greet clients with gift hampers during Diwali. But this one has decided to do a different thing.  Shriram AMC (Asset Management Company), a unit of the Shriram group, has launched “Deepti” this Diwali. It’s a financial initiative intended to have a lasting positive impact on the lives of girl children. Through Deepti, AMC will extend its assistance to select girl students who have great visions but struggle for funds to finance them.  Shriram AMC had roped in Mumbai-based Katalyst – a non-governmental organization — to implement Deepti. Shriram AMC has identified two sets of beneficiaries under Deepti initiative. The Deepti will benefit college-goers from economically-challenged backgrounds. Katalyst will help Shriram AMC to identify and reach the target group who are good at academics but lack the relevant training and mentorship to face the corporate world. Typically, Shriam is seeking to invest in their training that will eventually help them in the future. The beneficiaries of Deepti in this category would be engineering college students with good academic profiles and a vision for their career paths. Deepti will also benefit school students who come from poor backgrounds. Deepti is a part of the Shriram group’s vision to work for the cause of women empowerment.
Khushbu
DMK Spokesman In Trouble For Denigrating Women Netas
DMK spokesperson Saidai Sadiq is on a sticky wicket after having called actors-turned-netas such as Khushbu Sundar and Gowthami as “items”. He may have believed he had picked soft targets but ran into a doughty Khushbu who took it up on social media with such force as a defender of women that Sadiq had to make a grovelling apology on TV. But that came only after Kanimozhi, DMK MP, had tendered an apology to Khushbu and others, saying such sexism cannot be tolerated. The high- profile daughter of M Karunanidhi has just been elevated in the party as a Deputy General Secretary and has clout with the top party brass, which is why Saidai’s position is looking increasingly shaky. Also, in picking on Khushbu, he may have strayed into very sensitive territory for, as a member of the DMK before she crossed over to BJP, she was very close to the first family, having known three generation of male leaders in Karunanidhi, Stalin and Udhayanidhi by dint of their film industry links. The issue at hand is, however, clearly about the denigration of women and to say they are an “item” was most demeaning. The speaker is certain to face his party’s wrath for only recently Stalin had said publicly that he has spent sleepless nights because of such unwarranted remarks from his partymen.
MCC crowd
Men In Blue Are The Real Crowd Pullers, Anywhere In The World!
More than 90000 spectators turned up for the India-Pakistan World Twenty20 match at the Melbourne Cricket Ground on October 23 and 36000 plus  for the India-Netherlands Group 2 league match at the Sydney Cricket Ground on October 27. The rest of the matches are going to be played at the Optus Stadium at Perth on Sunday (Oct 30) and Adelaide Oval before the last league match against Zimbabwe at the MCG again. The ICC has been smart to schedule India’s matches at venues that will draw a big crowd and rake in the moolah. Among the spectators are the faithful of the Indian kind from different parts of the USA, UK and Continental Europe. A Gujarati couple from Chowpatty, Mumbai but settled in Baltimore said they will follow the Indian team till the end and they have not travelled all the way from Baltimore just for one marquee match against Pakistan. Last October in the UAE, India lost the first two matches against Pakistan and New Zealand, but a year later Rohit Sharma’s team has reversed the trend in Australia by winning the first two matches. These two wins have raised the hopes of India winning the title, but as it happened in the third match on Thursday (Oct 27), Zimbabwe beat Pakistan by one run to almost eliminate Babar Azam’s team from the tournament. However with Virat Kohli ever so determined, India should reach the semi-finals from where it can be anybody’s game!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”