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Sriram deepti
Shriram Group’s Diwali Gift To Put Smiles On Hundreds Of Deeptis!
Corporates usually queue up to greet clients with gift hampers during Diwali. But this one has decided to do a different thing.  Shriram AMC (Asset Management Company), a unit of the Shriram group, has launched “Deepti” this Diwali. It’s a financial initiative intended to have a lasting positive impact on the lives of girl children. Through Deepti, AMC will extend its assistance to select girl students who have great visions but struggle for funds to finance them.  Shriram AMC had roped in Mumbai-based Katalyst – a non-governmental organization — to implement Deepti. Shriram AMC has identified two sets of beneficiaries under Deepti initiative. The Deepti will benefit college-goers from economically-challenged backgrounds. Katalyst will help Shriram AMC to identify and reach the target group who are good at academics but lack the relevant training and mentorship to face the corporate world. Typically, Shriam is seeking to invest in their training that will eventually help them in the future. The beneficiaries of Deepti in this category would be engineering college students with good academic profiles and a vision for their career paths. Deepti will also benefit school students who come from poor backgrounds. Deepti is a part of the Shriram group’s vision to work for the cause of women empowerment.
Khushbu
DMK Spokesman In Trouble For Denigrating Women Netas
DMK spokesperson Saidai Sadiq is on a sticky wicket after having called actors-turned-netas such as Khushbu Sundar and Gowthami as “items”. He may have believed he had picked soft targets but ran into a doughty Khushbu who took it up on social media with such force as a defender of women that Sadiq had to make a grovelling apology on TV. But that came only after Kanimozhi, DMK MP, had tendered an apology to Khushbu and others, saying such sexism cannot be tolerated. The high- profile daughter of M Karunanidhi has just been elevated in the party as a Deputy General Secretary and has clout with the top party brass, which is why Saidai’s position is looking increasingly shaky. Also, in picking on Khushbu, he may have strayed into very sensitive territory for, as a member of the DMK before she crossed over to BJP, she was very close to the first family, having known three generation of male leaders in Karunanidhi, Stalin and Udhayanidhi by dint of their film industry links. The issue at hand is, however, clearly about the denigration of women and to say they are an “item” was most demeaning. The speaker is certain to face his party’s wrath for only recently Stalin had said publicly that he has spent sleepless nights because of such unwarranted remarks from his partymen.
MCC crowd
Men In Blue Are The Real Crowd Pullers, Anywhere In The World!
More than 90000 spectators turned up for the India-Pakistan World Twenty20 match at the Melbourne Cricket Ground on October 23 and 36000 plus  for the India-Netherlands Group 2 league match at the Sydney Cricket Ground on October 27. The rest of the matches are going to be played at the Optus Stadium at Perth on Sunday (Oct 30) and Adelaide Oval before the last league match against Zimbabwe at the MCG again. The ICC has been smart to schedule India’s matches at venues that will draw a big crowd and rake in the moolah. Among the spectators are the faithful of the Indian kind from different parts of the USA, UK and Continental Europe. A Gujarati couple from Chowpatty, Mumbai but settled in Baltimore said they will follow the Indian team till the end and they have not travelled all the way from Baltimore just for one marquee match against Pakistan. Last October in the UAE, India lost the first two matches against Pakistan and New Zealand, but a year later Rohit Sharma’s team has reversed the trend in Australia by winning the first two matches. These two wins have raised the hopes of India winning the title, but as it happened in the third match on Thursday (Oct 27), Zimbabwe beat Pakistan by one run to almost eliminate Babar Azam’s team from the tournament. However with Virat Kohli ever so determined, India should reach the semi-finals from where it can be anybody’s game!

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.