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Indian Downloads Slower Than In Nepal, Pakistan & Sri Lanka
With 5G being the flavour of the times, the emphasis on the present day mobile and broadband speed is turning out to be low priority.  According to Ookla Speedtest Global Index, the Indian ranking in media mobile network speeds as well as fixed broadband speeds globally has slipped marginally from 117 and 78 respectively to 118 and 79 respectively. However, the median download speed marginally increased from 13.52 Mbps in August to 13.87 mbps in September. In the case of fixed broadband median the average speed also increased from 48.29 Mbps to 48.59 Mbps. For the record, China tops the Speedtest Global Index with Shanghai as the fastest city with a median download speed of 158.63 Mbps for mobile networks. During its trail phase, the Indian 5G networks have generated a download speed of 500 Mbps. The Ookla report also goes on to state that close to 90% of existing Indian mobile owners will shift to 5G as and when it comes about. Reports indicate that it will take from two to three years for 5G to cover the entire country. Till then Indians will have to live with the present download speeds which puts India’s ranking lower than Nepal (115), Pakistan (116) and Sri Lanka (117).

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”