cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Apollo_Hospital

Apollo Hospitals Pick 60% Stake In Ayurveda Hospital Chain AyurVAID

Apollo Hospitals is diversifying into the ayurveda business. The hospital chain has acquired a 60% stake in AyurVAID, a pioneering chain of new generation Ayurveda hospitals, for a consideration of Rs 26. 4 crore. Cochin headquartered AyurVaid, operates nine hospitals and clinics across India. The hospitals are located at Kochi, Gurugram, Uttarakhand and Bengaluru. Bulk of Apollo’s investment will go towards upgrading existing facilities, setting up new centres, strengthening enterprise platforms and digital health initiatives. AyurVaid, which has set up new generation ayurveda hospitals with around 150 beds, specialises in applying Ayurveda to solve modern health problems. “We believe there is immense scope to deliver evidence-based integrated medicine, combining allopathic and traditional models, to improve outcomes and quality of life of our patients,” according to Pratap C Reddy, Chairman, Apollo Hospitals. Elaborating on the acquisition, he said that it is a transformational journey which will lead to the evolution of care models In India and around the world. Apollo hopes that its investment will push the turnover of AyurVAID from Rs 15 to Rs 100 crore in three years’ time.
Untitled design (12)

Kodak Moment As Sonia Joins Son Rahul On Bharat Jodo Yatra In Mandya

When Congress president Sonia Gandhi briefly joined her son Rahul Gandhi at the ‘Bharat Jodo Yatra’ in Karnataka’s Mandya district on October 6, it created a photo opportunity. Amid cheers and slogan-shouting by party workers, as she walked beside her son Rahul and other leaders for a few kilometres, there were several Kodak moments. “We have weathered many storms and will overcome all challenges. Together we will unite India,” Rahul Gandhi said in a tweet in Hindi as he posted a photograph of him walking with his mother, with his arm around her.  Another picture of the mother-son duo that was widely shared on social media by Congress leaders was of Rahul Gandhi bending to tie his mother’s shoelaces. “Those shielded by love fear nothing! On the road, the picture prompted Congress leader Shashi Tharoor to post in Hindi, which said “There are blessings even when she breathes, no one can replace a mother as mothers are mothers.” Sonia Gandhi, 75, joined the Bharat Jodo Yatra on the 27th day. Meanwhile, Karnataka chief minister Basavaraj Bommai sought to downplay the participation of Sonia Gandhi in the Yatra, saying “she has walked for half-a-km and gone.” He also asserted that Congress’s mass outreach programme will have no impact in the poll-bound state.” Sonia is likely to be back for a rally in Ballari on October 15.
Fd1rmBLXgAAKtdR

Udit Raj and Mallikarjun Kharge

Udit Raj's Attack On Prez Murmu Spoils Kharge Narrative For Congress

In a desperate attempt to draw attention, Congress Dalit leader Udit Raj dragged office of President of India into a controversy by tweeting that ‘no country should get such a President’. His tweet on President Droupadi Murmu, India’s first Adivasi woman, set the National Commission for Women cracking after him; it slapped him with a notice demanding an apology for insulting the President. Udit Raj was once a BJP MP from Karol Bagh (Delhi) and had switched parties. BJP spokesperson Shehzad Poonawalla tweeted, “Udit Raj uses unacceptable language for the 1st woman Adivasi President! Does the Congress endorse this insult of Adivasi samaj?” Udit Raj is the third Congress leader to comment on President Murmu. Earlier it was Ajoy Kumar and Adhir Ranjan Chowdhury. As his tweet created a furore, Udit Raj said those were his personal comments. What provoked Udit Raj’s tweet? Apparently, President Murmu at a civic reception in Gandhinagar said that Gujarat manufactures 76% of the country’s salt and that “it can be said the salt produced in Gujarat is consumed by all Indians.” The Congress hasn’t sacked Udit Raj as its spokesperson. But, party sources admit the idea of elevating Dalit leader Mallikarjun Kharge as Congress chief was to pose a counter to NDA’s President Murmu. With Udit Raj’s mindless attack on the President, much of the goodwill would be lost.
Untitled design (11)

Electronics Mart India Locked In A Legal Battle With Bajaj Electricals

Is having a famous surname boon or bane? Ask the Hyderabad-registered Electronics Mart India Ltd (EMIL), a leading consumer durables and electronics retailer. It is facing a court battle on this front. It was originally set up as a proprietorship firm under the banner of Bajaj Electronics in 1980 over the years it became a public limited company with the present name but sells goods under the brand name Bajaj Electronics. But they are not connected with the famous Bajaj conglomerate. Bajaj Electricals Ltd (BEL) have filed a suit against EMIL, its promoters and Astha Bajaj, director of EMIL, alleging infringement of the trademark “BAJAJ ELECTRICALS”. In the suit, BEL has prayed for a perpetual order to restrain EMIL, its directors, subsidiaries and other associated persons or entities from infringing and passing off its said registered trademarks by manufacturing, marketing, selling and/or dealing in any products bearing the said trademark or using any name/mark containing the word “BAJAJ” for any goods/products or service/ business activity including on any e-commerce/online platform, except for using the trade mark/trading name “BAJAJ ELECTRONICS” for the electronic retail business/retail stores in the State of Andhra Pradesh and Telangana, alone. The suit and interim application are currently pending before the Bombay High Court. If the legal proceedings are not decided in EMIL’s favour, then it may not be able to use the trademark “BAJAJ ELECTRONICS” outside the states of Andhra Pradesh & Telangana. By arrangement with https://investlive.net/

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.