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Akshay’s Flop Show Trends At Box Office, Time For Instrospection Say Critics

Lady Luck seems to have stopped smiling on actor-producer Akshay Kumar. The 55-year-old Bollywood money making machine, with over 100 films, faced a series of flops in recent times. But, he is unfazed as he personally suffered no monetary losses. The moment a film bombs he completely cuts himself off from the project and moves on to the next one. These days Kumar takes pride in the fact that he created a record of sorts, producing and acting in the maximum number of films during the Lockdown. However, not all the films were successful. Laxxmi was OTT streamed, Bell Bottom got panned by critics and Sooryavanshi was an average hit only thanks to Rohit Shetty. Bachchan Pandey also bombed at the box office.  It was the third flop in a row for Sajid Nadiadwala but, didn’t really impact Akshay Kumar. As is his wont, he went on to promote Samrat Prithviraj Chauhan and dropped out of the promotions when it too flopped. Well-known trade analyst Komal Nahta aptly summed up Akshay’s problems. He says Akshay needs to carefully choose his subject and get into the skin of the character. For instance, in Samrat Prithviraj Chauhan he looked like Akshay, not the character he was playing. Perhaps his political alignment has not gone down well with his fans.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.