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Awign
Big Cos Proliferate Start-ups, Outsource Work On Gig Platforms, Keep Costs In Check, Just Ask Awign, Taskmo
A new bee on the job horizon goes by the exotic name of Gig business. Many big companies including Tatas, Infosys, Britannia, Wipro, Ola, Fresh to Home etc are looking to the gig economy to cut costs and access talent across locations. There are now quite a few popular gig worker platforms like Awign and Taskmo. Gig is a slang term used for a single professional engagement usually for a short duration. Some of the examples are freelancers, independent contractors, project-based workers and temporary or part-time hires. The huge interest has seen Awign’s top line and bottomline grow 10- fold, according to Annanya Sarthak and Gurpreet Singh, the founders. In the last one and half years, the business profile of its  customers changed to large enterprises — either Rs 1000 crore brick and mortar enterprises or scaled up growth companies like Swiggy, Ola, Byju’s etc which have grown into large enterprises. Another company, Taskmo, is also seeing its business grow. Taskmo has added 430-450 new task listings. At least 20% of them were as per specific customer requirements. This is a new trend with momentum picking up as companies look at flexi-hiring to rationalise talent acquisition, says Prashant Janadri, Taskmo promoter.
IPL
IPL's $5.6 Billion Valuation Makes BCCI Bosses Feeling Richie '$$$' Rich!
One cannot grudge the BCCI functionaries if they feel like the fictional character Richie Rich, whose net worth was once valued at $25 billion. The fact is that the prime cricket property in the world with a famous acronym IPL — a Twenty20 tournament conducted by the BCCI — has been screaming about having crossed the $5.6 billion mark valuation; a far cry from the Richie Rich valuation and what the ideator of the tournament, Lalit Modi had predicted; between $8 to 10 billion for the 2023-27 period. But the BCCI top brass must be pleased as punch with Rs 47,000 crore valuation of the tournament that in 2008 was put in place by business tycoons from the textile, oil, beverages, real estate, cement, media, pharmaceutical, airport industry and celebrities from the tinsel town.  SONY Sports held the media rights for the first 10 years at Rs 8,200 crore plus and Star Sports held it for the last five season cycle for Rs 16,347 crore plus. And now the successful bidders for the 2023-27 cycle,  reported to be Star Sports for television and the Ambanis driven Viacom18 for digital, have to shell out Rs 4,750 crore and Rs 4,100 crore to the BCCI for each of the next five seasons. The BCCI’s Jay Shah and Brijesh Patel have every right to feel like Richie Rich!

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.