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Awign
Big Cos Proliferate Start-ups, Outsource Work On Gig Platforms, Keep Costs In Check, Just Ask Awign, Taskmo
A new bee on the job horizon goes by the exotic name of Gig business. Many big companies including Tatas, Infosys, Britannia, Wipro, Ola, Fresh to Home etc are looking to the gig economy to cut costs and access talent across locations. There are now quite a few popular gig worker platforms like Awign and Taskmo. Gig is a slang term used for a single professional engagement usually for a short duration. Some of the examples are freelancers, independent contractors, project-based workers and temporary or part-time hires. The huge interest has seen Awign’s top line and bottomline grow 10- fold, according to Annanya Sarthak and Gurpreet Singh, the founders. In the last one and half years, the business profile of its  customers changed to large enterprises — either Rs 1000 crore brick and mortar enterprises or scaled up growth companies like Swiggy, Ola, Byju’s etc which have grown into large enterprises. Another company, Taskmo, is also seeing its business grow. Taskmo has added 430-450 new task listings. At least 20% of them were as per specific customer requirements. This is a new trend with momentum picking up as companies look at flexi-hiring to rationalise talent acquisition, says Prashant Janadri, Taskmo promoter.
IPL
IPL's $5.6 Billion Valuation Makes BCCI Bosses Feeling Richie '$$$' Rich!
One cannot grudge the BCCI functionaries if they feel like the fictional character Richie Rich, whose net worth was once valued at $25 billion. The fact is that the prime cricket property in the world with a famous acronym IPL — a Twenty20 tournament conducted by the BCCI — has been screaming about having crossed the $5.6 billion mark valuation; a far cry from the Richie Rich valuation and what the ideator of the tournament, Lalit Modi had predicted; between $8 to 10 billion for the 2023-27 period. But the BCCI top brass must be pleased as punch with Rs 47,000 crore valuation of the tournament that in 2008 was put in place by business tycoons from the textile, oil, beverages, real estate, cement, media, pharmaceutical, airport industry and celebrities from the tinsel town.  SONY Sports held the media rights for the first 10 years at Rs 8,200 crore plus and Star Sports held it for the last five season cycle for Rs 16,347 crore plus. And now the successful bidders for the 2023-27 cycle,  reported to be Star Sports for television and the Ambanis driven Viacom18 for digital, have to shell out Rs 4,750 crore and Rs 4,100 crore to the BCCI for each of the next five seasons. The BCCI’s Jay Shah and Brijesh Patel have every right to feel like Richie Rich!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”