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Awign
Big Cos Proliferate Start-ups, Outsource Work On Gig Platforms, Keep Costs In Check, Just Ask Awign, Taskmo
A new bee on the job horizon goes by the exotic name of Gig business. Many big companies including Tatas, Infosys, Britannia, Wipro, Ola, Fresh to Home etc are looking to the gig economy to cut costs and access talent across locations. There are now quite a few popular gig worker platforms like Awign and Taskmo. Gig is a slang term used for a single professional engagement usually for a short duration. Some of the examples are freelancers, independent contractors, project-based workers and temporary or part-time hires. The huge interest has seen Awign’s top line and bottomline grow 10- fold, according to Annanya Sarthak and Gurpreet Singh, the founders. In the last one and half years, the business profile of its  customers changed to large enterprises — either Rs 1000 crore brick and mortar enterprises or scaled up growth companies like Swiggy, Ola, Byju’s etc which have grown into large enterprises. Another company, Taskmo, is also seeing its business grow. Taskmo has added 430-450 new task listings. At least 20% of them were as per specific customer requirements. This is a new trend with momentum picking up as companies look at flexi-hiring to rationalise talent acquisition, says Prashant Janadri, Taskmo promoter.
IPL
IPL's $5.6 Billion Valuation Makes BCCI Bosses Feeling Richie '$$$' Rich!
One cannot grudge the BCCI functionaries if they feel like the fictional character Richie Rich, whose net worth was once valued at $25 billion. The fact is that the prime cricket property in the world with a famous acronym IPL — a Twenty20 tournament conducted by the BCCI — has been screaming about having crossed the $5.6 billion mark valuation; a far cry from the Richie Rich valuation and what the ideator of the tournament, Lalit Modi had predicted; between $8 to 10 billion for the 2023-27 period. But the BCCI top brass must be pleased as punch with Rs 47,000 crore valuation of the tournament that in 2008 was put in place by business tycoons from the textile, oil, beverages, real estate, cement, media, pharmaceutical, airport industry and celebrities from the tinsel town.  SONY Sports held the media rights for the first 10 years at Rs 8,200 crore plus and Star Sports held it for the last five season cycle for Rs 16,347 crore plus. And now the successful bidders for the 2023-27 cycle,  reported to be Star Sports for television and the Ambanis driven Viacom18 for digital, have to shell out Rs 4,750 crore and Rs 4,100 crore to the BCCI for each of the next five seasons. The BCCI’s Jay Shah and Brijesh Patel have every right to feel like Richie Rich!

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.