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Sasikala

The Sasikala copycat gesture of Jaya from balcony

BJP Keeps TN Options Close Gated, No Sasikala Card As Long As EPS-OPS Stay United

The BJP has devised a master plan for the three southern States that are the last bastions against the right – Andhra, Kerala and Tamil Nadu. The party has been stepping on the toes of regional parties, predominantly in Tamil Nadu, where they have been showing a tendency of setting the cat among the pigeons. The latest friction concerns former Jayalalithaa confidante VK Sasikala. When asked whether the BJP would accept her into their party, Nainar Nagendran said that indeed they would. This set off tremors with senior AIADMK leader C Ponnaiyan wondering whether the growth of BJP was good for the State’s two Dravidian majors who have been ruling the roost alternately over the last 55 years. BJP chief Annamalai stepped in to clarify that the comment represented an individual viewpoint and that only the BJP’s Parliamentary board may decide on high-profile political entrants. So long as the two former CMs – EPS and OPS – stay glued together, there is little threat of BJP admitting the eternal political wannabe Sasikala – a backroom manipulator until her attempt at becoming CM was shot down by the top court. PM Narendra Modi also wants the AIADMK honchos to stay united and not be drawn into divisions. But, in case a split does come about, the BJP might just use the Sasikala card.
Paints

Grasim Dons War Paint With Rs 5000 Crore Budget, As Asian Paints Looks Outside The Segment

For decades, Asian Paints has led the pack in the Rs 60,000-crore plus paint industry. But with Grasim Industries, part of the Aditya Birla Group setting its sights higher, the competition will intensify.  Grasim has chalked up a Rs 5000-crore investment plan in the decorative segment which is growing at 11% per annum. This announcement by Grasim which has heft and gravitas to disrupt the market made competitors like Asian Paints, Berger Paints, Kansai Nerolac and Akzo Nobel sit up and take notice. Grasim’s foray into the segment will be backed by their existing leadership in cement, white cement and putty business. Paint is a high growth market and the pie is large enough for everyone to share, industry observers say. There is no denying that leaders like Asian Paints will not find the going easy anymore. Sajjan Jindal group’s JSW has also entered the space, so cut-throat competition is bound to see ad spends growing with margins coming under pressure. In fact, Asian Paints read the writing on the wall and made public that it was looking beyond paints.  Recently, the company picked up 49% stake in White Teak Company selling lighting and fans and will increase its stake based on the response. Time will tell which company remains in the black and which moves into the red.

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.