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Sasikala

The Sasikala copycat gesture of Jaya from balcony

BJP Keeps TN Options Close Gated, No Sasikala Card As Long As EPS-OPS Stay United

The BJP has devised a master plan for the three southern States that are the last bastions against the right – Andhra, Kerala and Tamil Nadu. The party has been stepping on the toes of regional parties, predominantly in Tamil Nadu, where they have been showing a tendency of setting the cat among the pigeons. The latest friction concerns former Jayalalithaa confidante VK Sasikala. When asked whether the BJP would accept her into their party, Nainar Nagendran said that indeed they would. This set off tremors with senior AIADMK leader C Ponnaiyan wondering whether the growth of BJP was good for the State’s two Dravidian majors who have been ruling the roost alternately over the last 55 years. BJP chief Annamalai stepped in to clarify that the comment represented an individual viewpoint and that only the BJP’s Parliamentary board may decide on high-profile political entrants. So long as the two former CMs – EPS and OPS – stay glued together, there is little threat of BJP admitting the eternal political wannabe Sasikala – a backroom manipulator until her attempt at becoming CM was shot down by the top court. PM Narendra Modi also wants the AIADMK honchos to stay united and not be drawn into divisions. But, in case a split does come about, the BJP might just use the Sasikala card.
Paints

Grasim Dons War Paint With Rs 5000 Crore Budget, As Asian Paints Looks Outside The Segment

For decades, Asian Paints has led the pack in the Rs 60,000-crore plus paint industry. But with Grasim Industries, part of the Aditya Birla Group setting its sights higher, the competition will intensify.  Grasim has chalked up a Rs 5000-crore investment plan in the decorative segment which is growing at 11% per annum. This announcement by Grasim which has heft and gravitas to disrupt the market made competitors like Asian Paints, Berger Paints, Kansai Nerolac and Akzo Nobel sit up and take notice. Grasim’s foray into the segment will be backed by their existing leadership in cement, white cement and putty business. Paint is a high growth market and the pie is large enough for everyone to share, industry observers say. There is no denying that leaders like Asian Paints will not find the going easy anymore. Sajjan Jindal group’s JSW has also entered the space, so cut-throat competition is bound to see ad spends growing with margins coming under pressure. In fact, Asian Paints read the writing on the wall and made public that it was looking beyond paints.  Recently, the company picked up 49% stake in White Teak Company selling lighting and fans and will increase its stake based on the response. Time will tell which company remains in the black and which moves into the red.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.