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We Have Created A New Segment That Has Resonated Well With Readers: Short Post Editor
Nothing is more powerful than an idea whose time has come, said Victor Hugo a long time ago. I felt likewise. So instead of waiting endlessly for the Covid-19 tide to ebb, I decided to take the plunge and launch www.shortpost.in on January 28, 2021. This website, the first of its kind in the country, focuses only on short ‘Authentic Gossip’. Clearly, content is king more so if it is short & crisp (225 words), as a large section of our society is steadily shifting to digital and mobile space. To achieve this, I was fortunate to muster editorial support of some of the most senior and respected journalists in the country to bring out credible content that involves, stimulates and entertains our highly discerning readers — from across continents. We have so far uploaded close to 1,000 posts covering areas like Business, Politics, Sports, and Entertainment. Yes, today we have crossed an important milestone in our journey – #ShortPostFirstAnniversary —  and we are confident many more will follow in keeping with our stated vision – to become a one stop site for authentic gossip. So, what next?  With the third wave showing signs of slowing down things can only look better. So as the year rolls by we promise to pack in more punches. Before I sign off I would like to thank our advertiser IDFC FIRST Bank, angel investors Anuradha Verma, Ashish Kakkar and you readers for making this journey possible.
BSE_003
RBI’s New IPO Rule To Hit HNIs, Grey Market Hard
Currently, IPO subscription in India is skewed to favour the leveraged HNI and subject to a very high degree of money power. Come April 1, 2022, this is set to undergo a major change with the RBI directing that no individual can be lent more than Rs 1 crore to apply for shares in an IPO. The immediate ramifications will be huge. Firstly, the number of times the HNI portion is subscribed will fall sharply from the present 100-800 times to maybe 5-10 times. The present grey market premiums which decide the subscription level will no longer exist at these levels as the subscription will not match. The reverse math will not allow such premiums to remain. The pricing of issues will go through a downward pressure as merchant bankers, promoters and PE Investors will no longer have the luxury to depend on leveraged HNI to back them. The standard practice of every issue opening at a premium of 20-30% of the issue price will simply stop.  What would the new scenario look like? Probably more subdued and balanced. IPO price band would be realistic and listing gains of 10% would be a great number. HNI subscription being in single digit would be the new norm as SEBI would also have notified the new norms of splitting the HNI bucket into two. For retail investors it is a welcome move.
murugappa
Informal Demarcation At Murugappa Group: Replicating TVS Model?
When NS Raghavan, one of the seven co-founders of Infosys, was inducted as the Chairman of the Chennai-based Murugappa group, it took the entire corporate world by surprise. It was hailed as a path-breaking initiative by a family-owned group. Subsequently, the group set up a Murugappa Corporate Board. The ostensible reason for setting it up was to let the myriad group firms be run professionally. In 2020, the corporate board was dismantled.  That has also taken many by surprise. Has the wheel come full circle? Tongues have, in fact, started wagging. Why was the two-decade old group corporate board dismantled after being in existence for two decades? Well, much water appears to have flown under the bridge since its formation many summers ago. The group itself has seen GenNext coming to the fore. Also, the group is under public glare with the daughters of late MV Murugappan alleging discrimination and seeking legal recourse for justice. Though the group comprises four families, there isn’t any complicated cross-holding structure in group firms. If grapevine is to be believed, there seems to be an informal demarcation of business among the varied families within. And, these sources suggest that each of them enjoys operational leeway with little cross-participation of family members in different group boards. Is Murugappa following the TVS model?
NSrinivasan_Stalin
Stalin's Rule Over TNCA As Srinivasan Pads Up To Keep Damani At Bay, With India Cements & CSK At Stake
In the course of a momentous year we broke the story that the former cricket head honcho N Srinivasan was prepared to give up control over Tamil Nadu Cricket Association (TNCA) as he had other battles to fight. Soon, his daughter resigned as President citing other commitments and it confirmed our story that Srinivasan had given the TNCA reins to DMK for a quid pro quo. In what is a done deal, it is up to TN Chief Minister MK Stalin to decide who will head TNCA – his son-in-law Sabareesh or the young gun in his party who is already in TNCA. In a battle with the corporate raider Radhakishan Damani, Srinivasan would need the help of the ruling party to ensure it is not a hostile takeover of India Cements. What he needs most is the Chennai Super Kings, the billion-dollar baby he always knew would bring him plenty of trouble in cricket because of a conflict of interests and he would like his daughter Rupa to be the honcho there. What makes India Cements ripe for a corporate raid is the cross-ownership of CSK through a shareholders’ trust. There are complications like some residences of top honchos or parts of them in the Tony Boat Club area in Chennai being in ICL’s name. Will the raider not be interested in the exposure CSK would bring him than cement factories? There are interesting times ahead when this story unravels.
Jayant_Amit_Twitter
New Alignment: Amit Shah’s Overtures To RLD Leader Jayant Chaudhury Unnerves Akhilesh Yadav
For all the bluff and bluster about rebuffing BJP’s overtures to him Rashtriya Lok Dal (RLD) leader Jayant Chaudhury is seriously considering the offer. Prior to his Mathura visit, Union Home Minister Amit Shah reached out to Jat leaders from Western UP on January 26. The region will vote in the first phase of assembly elections on February 10. Shah met them in Delhi to explain the futility of the SP-RLD alliance. The alliance, he said, would not help Jayant Chaudhary but allow Azam Khan to rule, a message Jats in the area also concur with. Shah’s overtures to Jayant has unnerved Akhilesh Yadav after he got a number of Muslim candidates contesting on RLD tickets from Muslim dominated areas. This left Jats with little alternative than abandoning their preferred party and shifting their vote as they were wary of Muslims since the 2013 Muzzaffarnagar riots. Shah assured Jat leaders over their demands for reservation and promised a Bharat Ratna for their leader Chaudhary Charan Singh. He emphasised the economic advantages if BJP returns to power in UP, for the completion of the Jewar airport in NCR. Summing up the mood of the Jats, Muzzaffarnagar MP Sanjeev Balyan said “Jats will still vote for BJP as they cannot see Akhilesh Yadav as CM. Jats know that BJP respects them.”
uddhav_004_twitter
Fully Fit Maharashtra Chief Minister On Warpath With Modi Govt!
An upset Maharashtra Chief Minister Uddhav Thackeray is on attack mode and, has thrown the gauntlet at Prime Minister Narendra Modi. Emerging out of his medically proscribed limitations on offline work, Thackeray was on a signing spree for 10 days with advisor Sitaram Kunte to clear all pending files literally. Parallelly, he launched a broadside against BJP antagonists Narayan Rane and son Nitesh Rane, Amit Satam (one the Tipu Sultan naming controversy) and, Kirit Somaiya (booked for unauthorized photography in the state secretariat). More importantly, Thackeray signaled to BJP that he is the boss by clearing a file allowing the auction of the land in BKC, earmarked by the erstwhile Devendra Fadnavis government for the ambitious Bullet Train project. This was followed up by Deputy Chief Minister Ajit Pawar demanding an extension of two years for the GST regime in respect of compensation for state governments for deficit revenue collections. Pawar pleaded Covid conditions to justify his demand for extending the tenure of compensation for states by a further two years. The Union Government is unlikely to concede, according to a source in the GST department. He told shortpost.in, that “While the two year extension of compensation for states was accorded by GOI by consensus two years ago, the state governments were found wanting in the implementation of revenue enhancing measures as was mandated by the Central Government. You can’t have your cake and eat it too.”
biscuit king
Will Biopic On Biscuit King Rajan Pillai Stir Up A Hornet’s Nest In The Corporate World?
In the season of biopics, the latest one taking shape is based on the life of Biscuit King, Rajan Pillai. Bankrolled by Saregama India’s film arm, Yoodle Films, Biscuit King will feature Malayalam super star, Prithviraj Sukumaran, directing and essaying the title role. Rajan Pillai got fame when Nabisco, the US biscuit and cookies maker was bought over by KKR in 1989 in one of the biggest leveraged buyouts for $ 31.4 billion. KKR after the buyout, started asset stripping the company and selling most of Nabisco’s business the world over, barring US. Rajan emerged as the biggest bidder for Nabisco’s Asia business along with his former boss Ross Johnson. After Nabisco’s acquisition came Britannia Industries in India. Rajan Pillai’s emergence at Britannia led to one of the biggest corporate wars between him and industrialist Nusli Wadia. Rajan paid for it with his life, ending up at Tihar Jail and dying a horrible death. Ironically, Rajan who escaped from Singapore was arrested for a crime he never committed in India. Tihar jail officials mercilessly beat him. The question being asked in corporate circles is whether Biscuit King will portray Rajan’s wife Nina Pillai’s version of the saga or Nusli Wadia and Sunil Alagh’s viewpoint. Whichever the version, this movie on the rise, fall and gruesome death of Biscuit King Rajan Pillai will attract huge eyeballs.
TV_Stars
Why TV Stars Turned Household Names Fail To Make It Big In Bollywood
Fictitious character names turned household favourites, more popular than their real-life identities, like Tulsi (Smriti Irani – Saas Bhi Kabhi Bahu Thi), Mihir (Amar Upadhyay & Ronit Roy — Saas Bhi Kabhi Bahu Thi), Parvati Bhabhi (Sakshi Tanwar—Kahaani Ghar Ghar Ki) and Jassi (Mona Singh – Jassi Jaisi Kohi Nahin). None of these tele superstars struck it big in Bollywood like Shah Rukh Khan who similarly started his journey with the TV series Circus and Fauji. Another actor who carved a niche in Bollywood was the late Sushant Singh Rajput who shed his Pavitra Rishta image. Smriti Irani leveraged her popularity to launch into Indian politics. Balaji girl Sakshi Tanwar, hosts a cooking show on Epic TV and, will play one of two main leads in Tahira Kashyap’s film Sharmaji Ki Beti. Ronit Roy worked a security services business alongside doing TV serials and, focusses on the OTT sector. Amar, the original Mihir, continues struggling as actor and, after Bob Biswas features in Bhool Bhulaiyaa 2. Mona, screened in 3 Idiots and, will be seen in Laal Singh Chadda.  Arun ‘Ram’ Govil and Dipika ‘Sita’ Chikhlia of Ramayan fame, and Nitin ‘Krishna’ Bhardwaj of Mahabharat fame did not strike big in Bollywood post their memorable roles. Does this mean these TV actors are trapped in their character as the audience are not able to accept them in the distinctly different roles enacted for the film industry’s reel world?
Ghulam _Jairam
Jairam Ramesh Didn’t Fuss Over Tarun Gogoi’s Padma Bhushan, So Why Now Over Azad?
It seemed odd when Congress leader Jairam Ramesh posted a cryptic tweet “Right thing to do. He wants to be Azad, not (a) Gulam”, while also lauding former West Bengal Chief Minister Buddhadeb Bhattacharya who refused to accept the Padma Bhushan award. Incidentally, the award was announced only after getting due approval from the recipient. The Union Home Secretary had spoken to Bhattacharya’s wife who said “thanks.” Strangely Jairam politicised the award given to his senior party colleague Ghulam Nabi Azad but, had no issues when the Modi Government conferred the Padma Bhushan posthumously upon another Congress veteran Tarun Gogoi, the longest serving Chief Minister of Assam just a year ago in 2021. That announcement was made before the Assam assembly elections too. While honouring leaders from across the political aisle, Modi only emulated his predecessors PV Narasimha Rao and Dr Manmohan Singh. Rao honoured Morarji Desai with the Bharat Ratna and the UPA Government honoured Brajesh Mishra with the Padma Vibhushan. The award came on the day the Congress designated Azad on the list of star campaigners for Uttar Pradesh. Interestingly, other party colleagues Kapil Sibal, Anand Sharma, Manish Tewari and Shashi Tharoor welcomed the move. Was Jairam taking an aggressive stand because his RS term from Karnataka is coming to an end in July? Quite possibly.
Kuldeep Yadav_BCCI
Can “Chinaman” Kuldeep Yadav Swing India’s Fortune Against West Indies In 3-Match ODI Series?
After India’s one-day international (ODI) fortunes took a hit in the Krugerrand country recently, ‘Chinaman’ practitioner (left-arm leg spin and googly bowler) Kuldeep Yadav got a call up, to swing matches back in its favour, for the three-match home series against the West Indies in early February. Under skipper KL Rahul, India lost 0-3 to South Africa at Paarl and in Cape Town but, under fit-again captain Rohit Sharma, it will look to put it across the West Indies on the slow turners of the Motera venue in Ahmedabad, renamed as Narendra Modi Stadium. The unorthodox Yadav — who earned the sobriquet, Kulcha, bowling in tandem with right-hand leg spinner, Yuzvendra Chahal — was soundly thrashed by England batters in March 2021 on the flat tracks of Gahunje (Pune) off the Expressway. He went for 0/68 and 0/84 against England and when recalled for the series in Sri Lanka, he returned 2/48 and 0/55 at Colombo in July last. Yadav, after three very successful years in 2017 (22 wkts at 24.77), 2018 (45 at 17.78) and 2019 (32 at 34.69) has been on a downhill in the pandemic years. Now the selectors expect the Uttar Pradesh tweaker to tease and torment the carefree West Indian batters. He has taken 24 wickets at 24.92 in 15 ODIs against the West Indies from 2017 to 2019.
RK Damani_N Srinivasan
Will One-Fifth Shareholder Damani Wield Direct Influence Over India Cements’ Promoter Srinivasan?
What does holding one-fifth stake in a company mean to the strategic investor? Wielding major influence on the running of the enterprise? Well, it depends on variable factors. Some investors are just happy to park their funds and, earn rich dividends as income. Others, however, seek a more active role in the running of operational affairs. More than anything else, the nature of the enterprise itself defines the role of a one-fifth shareholder. An equity stake of 21.28%, as on September 30, 2021, made DMart’s founder Radhakishan Damani a significant player in The India Cements business. The promoter group – N Srinivasan family — holds a 28.42% stake in the company. Operating a cement enterprise is no kids’ play. Given the very nature of the operating environment, the cement business makes for a heady cocktail which needs a customised management to run the enterprise. Also, the rough and tumble playground requires a combination of native intelligence and deep marketing mind as sine qua non to safely and securely navigate the playing fields. That is a catch that the Damanis appear to fully understand as also, India Cement’s illustrious history. The indefatigable never-say-die spirit of N Srinivasan at the helm with near-term excitements aplenty will make for a fascinating long-haul story! One thing is for sure, however. It is only headed for more interesting times.
Shaji_Prawns
Kerala’s New World Record: Farmed King-Sized Shrimps Bigger Than Jumbo Prawns
What is the difference between a shrimp and prawn? The simple answer: both belong to different suborders of Decapoda, but are very similar in appearance and the terms are often used interchangeably in commercial farming and wild fisheries. Kings Infra Venture Ltd has gone a step further in dispelling another common notion: that prawns are bigger than shrimp. The Kochi-headquartered company has just created a world record by growing 80-gm L Vannamei shrimps – better known as the whiteleg shrimp – in its pond. These measure 210 mm, against a record of 230 mm in the ocean. Kings Infra – earlier Victory Aqua Farm – is looking at its shrimps attracting a premium in both domestic and international markets by providing sustainability and traceability certifications. This is special because Greenpeace International had added the whiteleg shrimp to its seafood ‘red list’ in 2010 with its risk of being sourced from unsustainable fisheries which contribute to the destruction of vast areas of mangroves. Explaining that the record-breaking growth was achieved in normal earthen ponds by applying proprietary protocols developed by his company’s R&D wing, Chairman & Managing Director Shaji Baby John says: “Being a technology-driven sustainable aquaculture company, we used only antibiotic-free feed, probiotics, and natural supplements including ingredients like curd, jaggery, turmeric, moringa leaves, garlic and tamarind regularly to improve immunity, disease resistance and growth rates.”
RPN Singh _ Twitter
Congress Leader RPN Singh’s BJP Cross Over Upsets Caste Math In UP, Another Leader, Daughter May Follow
The exit of RPN Singh from Congress was anticipated, though the party officially called him a “coward”. Now it is left with only three MLAs in UP. A former Union Minister, RPN was apparently upset over the raw deal from the Gandhi siblings even after wresting Jharkhand from the BJP in 2019. A Doon School alumnus, he had high expectations from fellow schoolmate Rahul Gandhi but got only disappointment even as juniors like Ajay Maken and KC Venugopal were promoted as AICC general secretaries, while he remained AICC-in-charge till his last day. His aspiration for a Rajya Sabha seat was dashed by Venugopal getting the slot. The current developments were in stark contrast to the times when RPN first got elected as Lok Sabha MP from Padrauna in 2009. Then he received a lot of attention from Rahul Gandhi and was made Minister of State in Manmohan Singh’s Government. As for his future in the BJP, it is not clear what it holds? His contesting the Padrauna assembly seat is not certain, as he had won from there 12 years ago. However, his BJP entry has unnerved another key contestant: Swami Prasad Maurya. The latest buzz is the Congress may also lose another prominent leader Pramod Tewari and daughter Aradhana Mishra in two.
Ramkrishna_Mukkavilli_water pump
Hyderabad Company Installs World’s First Atmospheric Water Generator At ONGC’s Offshore Rig
Getting a steady supply of drinking water is a problem not only in the most backward areas of any country, but in modern facilities, too. One such place has been the Mumbai High oil drilling platforms in the Arabian Sea. The offshore oilfield, about 75 metre deep in the water, was discovered in 1974 and the Oil and Natural Gas Corporation (ONGC) pumps up about 12 million metric tonnes (MMt) of oil a year from the 1,659 MMt the oilfield holds. The supply of drinking water for the officials and crew manning the drilling platforms 176 km away from Mumbai, however, has been a logistical challenge since production began in 1976. No longer: Maithri Aquatech, a Hyderabad-headquartered manufacturer of atmospheric water generators, has installed its machines on the oil rigs. “These are the first installations of their kind in the world!” says an excited Ramkrishna Mukkavilli, founder-chairman of Maithri, which has set up four AWGs after winning an ONGC tender. The entire system for these machines – which cost about Rs15 lakh each against the normal ones at Rs10 lakh – had to be specially designed to suit the conditions, Ramkrishna explains. The evaporation coils needed to be strong enough that they wouldn’t get blown away in the high wind velocity of nearly 150-180 kmph, while the entire machine was made of stainless steel to resist seawater corrosion.
zentron labs
Is Tamil Nadu Emerging Cradle Of Innovative Startups?
The heart-breaking quest for jobs, both in the private and public space is now taking a dramatic turn from “gimme a job” to giving jobs thanks to the fast changing ecosystem of startups. Tamil Nadu for long the incubator of research through its IIT (M), and tech centres of learning has set an ambitious course to churn up the environment for creative startups.  Leading the change is Shivarajah Ramanathan CEO, TN Startup innovations Mission.  He is now eyeing the Trillion dollar dream of incubating viable ventures that are fair and inclusive. IIT-Madras Gopal Deshpande Centre (GDC) has set a flight path for youth to take wings, “nurture research for world class startups.“ Dr Gururaj Deshpande and Kris Gopalakrishnan (Infosys) are mentoring IIT Alumni to commercialise research. The theme, global think for local needs.  GDC designed a very rugged boot camp of 8 weeks duration for investors and innovators. Eleven teams form a cohort, and each team is mentored to test the strength of the ideas. CMO of one such team, Suresh Srinivasan is upbeat about the National Award won by Zentron Labs, a post-harvest startup. The company has developed Hortisort, India’s first high-speed optical fruit grading system that sorts Apples, Oranges, Mangoes, Guavas by colour, weight, quality and freshness. This business plan of integrating technology is a boon for horticulturists. Who says don’t compare apples and oranges?
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Andhra Pradesh CM Spells Out Boutique Airport District Plan, As Debt Trap Allegations Fly
Andhra Pradesh Chief Minister K Jagan Mohan Reddy, on the back of his election promise, has got cabinet approval to carve out 13 new districts in the state each with its own swanky airport, to be completed by the Telugu New Year in April. With the AP economy burdened by people’s rising expectations, Jagan made a slew of announcements to keep people engaged and combat the building opposition onslaught about the state’s progress into an irreversible debt trap, sans any viable revenue generation scope. The joke doing the rounds of the state secretariat is that ‘Andhra Pradesh has turned into ‘Andhera Pradesh’. This probably explains why Jagan announced the development plans on January 21, 2022, pitching for the ‘One District One Airport” initiative and directed officials of the Infrastructure and Investments (I and I) department to expedite the development of the airports in all the 13 new districts of the state including, seven new airports in districts bereft of an airport as of today. Jagan is pulling out all the stops to get the Andhra economy back on track and, also plans to speak to India’s Prime Minister Narendra Modi seeking central assistance and the speedy clearance of pending projects. Jagan’s, and Andhra Pradesh’s future depends on how the beleaguered state’s turnaround comes about.
Team india_Twitter
Rohit’s ODI Team India Looks At World Cup 2023, Hitman Plans On Form And Fitness, Starting Off With Windies
Age is just a number. But only for the fortunate few in cricket who continue to defy age – like 40-year-old MS Dhoni’s Dad’s Army winning IPL 2021 or Sachin Tendulkar’s masterclass in World Cup 2011 at the age of 38. For most, Age is the moment of Truth that could end their illustrious career. Sunil Gavaskar’s recent suggestion to make 24-year-old Rishabh Pant India’s Test captain; and earlier Virat Kohli’s wish (after the T20WC 2021) to have KL Rahul as vice-captain in ODIs while Rishabh Pant in T20Is have clear bias against the undisputed contender: Rohit Sharma, on account of his age. While the suspense over who will succeed Kohli as India’s Test captain continues, Sharma, 34, has started building the ODI team for World Cup 2023 – beginning with the home series against West Indies on February 6. Shikhar Dhawan, 36, is there too, bringing his heroics of three centuries in World Cup ODIs to complement Hitman’s six centuries, including five in WC2019. What Team India – with eight players aged above or around 30 — may now need are batters to cross the finish line: like in WC2011, Suresh Raina scoring 34 (28 b) with Yuvraj Singh 57 (65 b) to take match away from Australia in the QF. More than age talk, what’s needed is Fitness & Form – and a clear ability to perform in knockout matches.
The master at work
Raj Kapoor’s Famous Intern Rahul Rawail’s Directorial Memoirs Capture The Showman, 60s Bollywood And, A Lot More
From contemplating a degree in nuclear physics to wielding a megaphone is Rahul Rawail’s initial confession. In his book, Raj Kapoor: The Master at Work  Rawail reveals about his visit to the big top with his school buddy Rishi Kapoor to ogle at Russian circus artistes who were participating in the shoot of Mera Naam Joker directed by the Showman Raj Kapoor.  His family’s Bollywood connection (Father H S Rawail was a famous film maker) lands him an internship for the filming which melds into a coveted assistant’s job with RK. His sojourn with RK begins with the studio’s biggest flop and gets cemented with its hugest hit Bobby worth a lifetime of experience. He gives a ringside view into the making of these blockbusters and this is the most valuable part of the book where he shares intimate nuggets and anecdotes. There are stories about the Showman himself and other larger than life characters like Premnath whose bizarre antics are gleefully related. The legendary gourmet tastes of RK and his love of good food and drink are peppered throughout the book. Ultimately Rawail would go on to direct his own film for RK called Biwi O Biwi before embarking on his solo career which included blockbusters like Love Story, Betaab, Arjun to name a few. Rawail remains an important bridge between the movie moguls of the sixties and the present day.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.