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What Is Delaying The Shree Cement-East Bengal Deal?
The Shree Cement-East Bengal deal, which was announced with lots of fanfare last September, is yet to get cemented. The final agreement – drafted by law firm Khaitan & Co – has not been ‘signed and sealed’ till now though the deadline for the same was March 15. Sports enthusiasts were hoping West Bengal Chief Minister Mamata Banerjee would intervene to iron out the differences. But that has not happened with the state witnessing one of the most intense Assembly elections in the recent history. Rumours that East Bengal is not eligible to participate in the forthcoming Hero Indian Super League (ISL) matches have got muffled amidst the high-decibel and cut-throat battle in Bengal between Mamata Banerjee’s Trinamool Congress and the Bharatiya Janata Party (BJP). Those closely following the state’s football development claim the rumour is not unfounded. To participate in the ISL, The Club – rechristened as Shree Cement East Bengal Foundation, has to give bank guarantees by April 12, 2021. “If the definitive agreement does not get signed, Shree Cement will not give bank guarantees. And, if the bank guarantees are not given, The Club will not be able to take part in the ISL,” they apprehend, and claimed the deal between the two may fall through. It may be recalled this 101-year-old iconic football club, popularly known as Red & Gold Brigade, got a jolt when its lead investor Quess Corp pulled out from the two-year agreement in July 2020. Being a popular club among the migrants, the Kolkata-based Shree Cement, controlled by the Bangurs, entered the scene picking up 76% stake.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.