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Electoral Win: Is It Public Sympathy Or Performances?
In 1984, the assassination of Prime Minister Indira Gandhi saw the Congress party win 411 seats out of 542 with her son Rajiv Gandhi becoming the Prime Minister. It was a sympathy wave. A similar situation arose when Rajiv Gandhi was assassinated while campaigning during the 1991 elections. In areas where polls were held before the assassination, the Congress fared badly. It was a vote against non-performance. Post Rajiv Gandhi’s assassination, the Congress did well due to the sympathy wave but could not muster enough seats and had to form a minority government led by PV Narasimha Rao. So this brings to the fore whether West Bengal Chief Minister Mamata Banerjee who met with an accident in Nandigram constituency will romp home on a sympathy wave? Will her campaigning on a wheel-chair optics make the various scams, misrule a non-issue and catapult her party TMC into the winning zone. It may be recalled Chirag Paswan did not gain much from his father Ram Vilas Paswan’s demise but YS Jagan Mohan Reddy, current Chief Minister of Andhra Pradesh, more than benefited when his father and Chief Minister Y S Rajasekhara Reddy died in a helicopter crash. Likewise, one must see what happens in Tamil Nadu with the demise of two icons — M Karunanidhi of DMK and J Jayalalithaa of AIADMK. Will it be sympathy or performance that will tilt the scale?  It is worth mentioning that the BJP led by Prime Minister Narendra Modi got two terms on sheer performance indices and so did AAP in Delhi, led by Chief Minister Arvind Kejriwal. Looks like the electorates have wizened up and optics do not matter.
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How Much Do Top Bollywood Stars Make?
It is no more signing amount or territory sharing in Bollywood. According to the industry insiders, the top 13 actors today not only charge a fee but also get a share in profits of their films. Thus, by the new model, Aamir Khan earns around Rs 100-300 crore per film. It is also learnt that he takes profits only after the producer has earned his money from the film. Salman Khan earns about Rs 100-150 crore per film; he has been making double of what he earns from a film from the reality show Bigg Boss. Akshay Kumar either co-produces a film or takes an outright price of Rs 90-135 crore for a film. Interestingly, Shah Rukh Khan — the superstar who scored a record number of blockbusters in the 90s — charges Rs 75 crore plus profits per film. Hrithik Roshan charges in the range of Rs 75-100 crore per film plus profits. The actor was offered Rs 100 crore for the web series Night Manager which is yet to go on floors. Ranbir Kapoor earns about Rs 60-75 crore for a film. Ajay Devgn produces most of his films but if he is involved as an actor, he takes Rs 50 crore. In the past, Ajay, Salman, Big B, Jeetendra opted for certain territories. Amitabh took Bombay Circuit, Jeetendra CP Circuit. The newcomers are no different; they have swung into the game by charging fees plus profits. Thus, Ranveer Singh earns about Rs 20-30 crore which includes profits; Shahid Kapoor Rs 35-50 crore plus profits. Tiger Shroff earns Rs 18-20 crore per film. New sensation Kartik Aaryan’s seems to be moving in the big league amazingly fast, having already hit the Rs 15-20 crore mark.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.