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Electoral Win: Is It Public Sympathy Or Performances?
In 1984, the assassination of Prime Minister Indira Gandhi saw the Congress party win 411 seats out of 542 with her son Rajiv Gandhi becoming the Prime Minister. It was a sympathy wave. A similar situation arose when Rajiv Gandhi was assassinated while campaigning during the 1991 elections. In areas where polls were held before the assassination, the Congress fared badly. It was a vote against non-performance. Post Rajiv Gandhi’s assassination, the Congress did well due to the sympathy wave but could not muster enough seats and had to form a minority government led by PV Narasimha Rao. So this brings to the fore whether West Bengal Chief Minister Mamata Banerjee who met with an accident in Nandigram constituency will romp home on a sympathy wave? Will her campaigning on a wheel-chair optics make the various scams, misrule a non-issue and catapult her party TMC into the winning zone. It may be recalled Chirag Paswan did not gain much from his father Ram Vilas Paswan’s demise but YS Jagan Mohan Reddy, current Chief Minister of Andhra Pradesh, more than benefited when his father and Chief Minister Y S Rajasekhara Reddy died in a helicopter crash. Likewise, one must see what happens in Tamil Nadu with the demise of two icons — M Karunanidhi of DMK and J Jayalalithaa of AIADMK. Will it be sympathy or performance that will tilt the scale?  It is worth mentioning that the BJP led by Prime Minister Narendra Modi got two terms on sheer performance indices and so did AAP in Delhi, led by Chief Minister Arvind Kejriwal. Looks like the electorates have wizened up and optics do not matter.
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How Much Do Top Bollywood Stars Make?
It is no more signing amount or territory sharing in Bollywood. According to the industry insiders, the top 13 actors today not only charge a fee but also get a share in profits of their films. Thus, by the new model, Aamir Khan earns around Rs 100-300 crore per film. It is also learnt that he takes profits only after the producer has earned his money from the film. Salman Khan earns about Rs 100-150 crore per film; he has been making double of what he earns from a film from the reality show Bigg Boss. Akshay Kumar either co-produces a film or takes an outright price of Rs 90-135 crore for a film. Interestingly, Shah Rukh Khan — the superstar who scored a record number of blockbusters in the 90s — charges Rs 75 crore plus profits per film. Hrithik Roshan charges in the range of Rs 75-100 crore per film plus profits. The actor was offered Rs 100 crore for the web series Night Manager which is yet to go on floors. Ranbir Kapoor earns about Rs 60-75 crore for a film. Ajay Devgn produces most of his films but if he is involved as an actor, he takes Rs 50 crore. In the past, Ajay, Salman, Big B, Jeetendra opted for certain territories. Amitabh took Bombay Circuit, Jeetendra CP Circuit. The newcomers are no different; they have swung into the game by charging fees plus profits. Thus, Ranveer Singh earns about Rs 20-30 crore which includes profits; Shahid Kapoor Rs 35-50 crore plus profits. Tiger Shroff earns Rs 18-20 crore per film. New sensation Kartik Aaryan’s seems to be moving in the big league amazingly fast, having already hit the Rs 15-20 crore mark.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”