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Of Andolan-Jeevi, Par-Jeevi & New Age FDI

Arguably, nobody conjures up national slogans as profoundly – or coins acronyms as tellingly — as PM Narendra Modi. The Government’s pantheon of programmes – from Swachh Bharat to Make in India to Startup India and Stand Up India – all bear the signature of the master wordsmith. Many of the acronyms – from SCAM to JAM he popularised continue to endure. Some acronyms are being masterly resurrected – FDI is now ‘Foreign Destructive Ideology.’ And the patriots must now stay away from this FDI, the PM informed while replying to the motion of thanks to the President’s address in the Rajya Sabha. In 2015, the FDI meant ‘First Develop India’, a mission to support the Make in India programme. 2021 onwards, this will mean Transnational or foreign ‘tukde-tukde gang’ that promotes Rihanna tweet-busters, Meena Harris ‘book of Intimidation Monsters, or Greta Thunberg’s Tool-Kit for Dummies that transforms tractor rallies into raging rampage. Another breed of creatures that patriots must guard against are: Andolan-Jeevi (one who feasts on protests), who is actually a par-jeevi, (a parasite) for the nation. His creative masterstroke was in full, sublime display at a time the Opposition sensed they had Modi on the mat over the farmers’ agitation.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.