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Nirmala Sitharaman_001

Halwa Rituals For The Paperless Budget

The sweet scent of the ‘halwa ceremony’ at the Finance Ministry still lingers. N Sitaraman, the Finance Minister, ladled out the halwa to the face-masked officials and employees involved in the Budget preparation. This ritual marks the moment when the documents are green-flagged for printing. The final and irrevocable “go”. Not a line is added, not a line can be removed thereafter. Employees – each one involved, lock themselves in after the halwa is served till the printing is completed and sealed bundles are sent off to the Parliament House to avoid any leak of the Budget details till it’s read out in the Parliament. This time it could be “printed” in the pdf format. Yet, the media wouldn’t let go of its tradition of speculating on what the Budget may contain even after this. And lobbies often talk to the media to hopefully steer policies. The FinMin, however, has abandoned the practice of printing it on paper as in the past. The Budget, as the media have reported, has opted for a paperless Budget. But the futile speculation in the media continues. After all, who knows, at least one stone may hit the mango to boast about later!

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.