With Two New Teams Added, Bidding For IPL Media Rights For 2023-27 Gets Fiercer

Wild speculation from entertainment and media honchos abound about the ballpark sum the third cycle of Indian Premier League (IPL) media rights (Global TV and Digital) would rake in for the five-season span of 2023-2027. One cannot fault them for projecting fancy and freak numbers — from Rs 25,000 crore to Rs 40,000 crore — for such has been the success of the League, founded by BCCI’s Lalit Modi in 2007-08. BCCI officials who did not understand the dynamics of media rights were stumped by the bids made by TV broadcasters for the BCCI media rights. There were companies which faxed their bids in excess of Rs 400 crore, but the wise Marwari from Kolkata, Jagmohan Dalmiya, gave it to Prasar Bharati for Rs 230 crore for the 1999-2004 cycle featuring 135 days of international cricket at home. The new baby, IPL which arrived in 2008, changed the numbers game dramatically. And Star India is quite determined to win the IPL from SONY for the 2019-2022 cycle put in a sum of Rs 16,347 crore. With two additional teams from Season 15, at least half a dozen sports broadcasters are likely to show interest by picking the Invitation to Tender in end October. So far, the tussle has been between SONY and Star Sports, but will a Reliance Group company get into the fray this time.