Fans are already panting and chomping at the bit in anticipation of Mani Ratnam’s Thug Life, Kamal Haasan’s 234th movie produced by Rajkamal Films and Red Giant movies with AR Rahman scoring the music. Of course talk immediately veers to the Hollywood Godfathers of Gangster films, Francis Ford Coppola, Martin Scorsese and Sergio Leone, who set benchmarks for edge of the seat classics. Mani Rathnam is no novice, his classics Nayakan and Dalapathi are still etched in film buff’s memories. Fresh after the super hit two part Ponniyin Selvan, Rathnam is chiselling Thug Life frame by frame, directing some of the most talented south stars — Kamal, Jeyam Ravi, Dulquer Salman and Trisha. Kollywood has created a promising bag of tricks to keep fans asking for more till the release of the film. Apart from cannily posted tit bits on social media, the trends for pre-marketing promos are getting more sophisticated. Thug Life trackers are getting to savour goodies like glimpse videos which post new additions to the already formidable cast. Imagine the anticipation for Joju George fans (his recent multi-dimensional films Puli Mada, Joseph and Iratta have set the screens on fire) with his glimpse video for Thug Life. Gautham Karthik is also in the lineup. But the actor who really hit the target is Aishwarya Lekshmi, the Ponniyin Selvan underplayed glamorous siren. Kamal and Mani Rathnam, the conniving cousins are about to make gangster film history with Thug Life.