Will Birlas Rechristen India Cements?

What’s in a name? Who cares for longevity? Time just sweeps everything aside. Well, the year just went by was significant for this iconic name in the city of Chennai. N Srinivasan-owned The India Cements Ltd (ICL) has changed hands. And, the Birlas have become the new owner of the company. No doubt, change is the only constant in this world. But this change was totally unanticipated. At the employee-level, this change has come as a bolt from the ICL blue. Srinivasan has always been known to be a caring and employee-friendly owner. To be sure, the entire ICL team rallied around him through thick and thin. That bonding with his employees stood Srinivasan out in this highly competitive cement business. But he had little choice but to ship out. It was a bold call from an aging owner. To quit or hold on. That was a tough decision to make. In the end, Srinivasan chose to go out. It requires an extraordinary courage to give up something you were passionate about and something you nurtured all along with sweat and toil. In the end, he chose to call time so that the organisation could continue and become robust. One can debate until the cows come home as to what caused this change. As the new owners – UltraTech Cement — take charge at ICL, speculations are rife. Will the new owner keep the identity of ICL? Will ICL remain a Chennai company? Well, imaginations are running amok at the moment. One thing is sure, however. For Chenniates, it is hard to see ICL slipping into a new hand.