Why SRK Is The King Khan Of Bollywood?

He is literally the tallest Khan compared to Salman and Aamir. Fifty-six-year-old SRK, who entered Bollywood in 1992, initially essaying negative roles in movies like Darr, Baazigar could convince producers that he was the next romantic hero, a space occupied by superstar Rajesh Khanna.  Convinced, producers signed him on for box-office hits like Dilwale Dulhania Le Jayenge (DDLJ), Dil To Pagal Hai, Kuch Kuch Hota Hai and Mohabatein. DLDJ run of 1000 weeks established SRK as the king of romance, set off a female fan frenzy like Khanna did and, thronging crowds like Big B’s at his bungalow Mannat who fervently hope for a glimpse of him. Charming, witty and intelligent, SRK knows how to emote with the audience both locally and globally, on-and-off screen. “His brand loyalty remains strong despite the fact there were no SRK releases in the last two years. He connects well with people across all age groups,” says Karan Taurani of Elara Capital.  One of the many reasons SRK outshines the other two Khans is that he was an outsider. Salman Khan is more a Bhai for commoners while Aamir Khan only connects with audiences during films releases but, the King of hearts connects with audiences across age groups throughout the year. He also smartly set up his own enterprise, Red Chillies Entertainment and owns a big stake in IPL team, Kolkata Knight Riders.