Why Odisha’s Koraput Coffee Is Now Receiving National And Global Recognition

Unlike standard mass-produced coffee, Odisha’s government’s 100% Arabica speciality coffee particularly its premium brand ” Tiger Bright” grown at an elevation of 920–950 meters in Eastern Ghats of Koraput District by Tribal Development Cooperative Corporation of Odisha Ltd (TDCC) is now gaining both national and international attention. It is said that unlike standard mass-produced coffee, Odisha’s distinct microclimate and it’s treatment process imparts a sophisticated coffee flavour featuring tropical citrus notes balanced by smooth caramel, chocolate and cocoa undertones. Also, PM Modi chose to push Odisha’s coffee brand recently as a unique product both through his ‘Man ki Baat ‘ address and also at the recent 18th BRICS Summit in New Delhi addressing the visiting international delegates and media members. It is said that Odisha’s “Tiger Bright” Koraput Coffee packets was added to delegates kits. Likewise NITI Aayog has also recognised Koraput coffee as an unique rising star indigenous product. Koraput Coffee is the brain-child of Biju Janata Dal supremo Naveen Patnaik. Amidst current praise on Koraput Coffee, Odisha CM Mohan Charan Majhi’s job ahead is cut out – he has to take Koraput coffee to the next level both at the local and global level.