Why King Khan Will Continue To Rule The Roost

Shah Rukh Khan’s Jawan is creating records at the box office. The audience has connected with the film as it has raised all the relevant points that the Opposition parties have been asking the Modi government. A WhatsApp message has gone viral saying how the movie is a campaign for the Congress party. Jawan was released at a time when the whole world was busy with the G20 Summit. To avoid any backlash like Pathaan, SRK played it smart by congratulating PM Modi for the success of G20 Summit. Those in the trade feel it is too late for politicians to do anything now as Jawan has turned out to be a tsunami at the box office. The Badshah of Bollywood has made a big comeback and is not going anywhere for the next 10 years. The kind of subject he has chosen gives him ample scope like Rajnikanth who continues to rule the roost at 72. On a personal level, SRK is a hurt man after what happened to his son Aryan Khan in the drug case and the way the media hounded him. Post that he has kept the media at arm’s length. Of late, he prefers to connect with his audience through appearances at Mannat and social media. In the case of Jawan his move to get an accomplished South director, Atlee has enabled him to create an impact in the South.