If It’s Sachin, It’s Always A Long Innings!

When it comes to Sachin Tendulkar, it’s always a long innings. Starting as a wonderkid in the mid-1980s, the Mumbai cricketer turned out with phenomenal displays to earn the moniker “master blaster” and brought an end to his international career in the winter of 2013 — that’s around 25 years after playing matches across formats for India and other teams. So, no one was surprised, when he said at the new brand identity (logo) launch of Ageas Federal Life Insurance that he’s going to complete 10 years with the insurance company. During his illustrious career, Tendulkar played 200 Test matches, 463 one-day internationals, 78 IPL matches and one Twenty20 international and scored 18426 runs with 101 centuries.  His numbers are staggering, and he and the insurance company must be hoping for a very long association. As the master blaster said, Brands are important in society; as a cricketer he triggered a big wave for the game — much more than what he achieved with the bat! And that’s been acknowledged by many cricketers for whom he was the role model to emulate. The corporate world was keen and eager to get him on board as Brand Ambassador, and that the insurance company has signed up one of the greatest cricketers in the annals of the sport that will soon cut a milestone of 150 years of Test cricket, is a recognition of the brand value he brings to the table. He is already in the course of a long innings with the company which sponsors quite a few sports events, and not long ago conducted fast bowling camps with the Australian Jeff Thomson. With Tendulkar as its Brand Ambassador, it’s time the company gets into cricket in a big way — for a long innings like Tendulkar!