Was Glamour Quotient Missing At The 55th International Film Festival Of India?

The 55th edition of the International Film Festival of India (IFFI) held in Goa every year was bigger in scale and ambition. There were more venues for screenings. Besides Panjim there were places like Porvorim including beach screenings at Anjuna and Miramar. The 9-day celebration showcased over 200 films from 75 countries. But, the glamour quotient was missing. Telugu superstar Allu Arjun whose name was sent out by the media cell of the festival did not turn up instead asked his Pushpa 2 co-star Rashmika Mandanna to stand in for him. Although IFFI is about the convergence of cinema from all over the world, the perception is always made by the big Bollywood and international names attending. And this was not impressive. The only big names from Hollywood were Hugo Weaving and Chuck Russell who are no longer part of the mainstream cinema. Every year there are huge delegate queues waiting to watch films but that was missing this year, an indication that cinephiles are losing interest in the festival. A few complained that the booking app showed it was houseful but the reality was just the opposite. The Film Bazaar, the biggest marketplaces,a big attraction for young filmmakers and storytellers seems to have attracted less number of buyers — both Indians and foreigners. The Indian Express in its editorial said that various institutions “over the years, pumped in funds and energy into making the IFFI as prestigious as the Cannes Film Festival — as envisioned when Goa was selected as the festival’s permanent home in 2004. Yet, 20 years on, unlike its model on the French Riviera — whose selections and winners go on to dominate the international festival circuit and awards season — the IFFI is far from shaping global cinematic imaginations and sensibilities.”