TVS Motor Picks Up 48.2% Stake In Narain Karthikeyan’s Start-Up

In the new world of competition, one has to keep running to stay where you are. Well, this realization has forced many to think out-of-box. What comes out of this new thinking? Fresh alliances of unusual kinds appear to be the order of the day. This Chennai-based two-wheeler major has just inked a partnership with a start-up promoted by the Formula 1 driver Narain Karthikeyan.  TVS Motor Company is picking up over 48% stake in a start-up promoted by Karthikeyan. NKars Mobility Millennial Solutions Private Limited (NMMSPL) is a pre-owned two-wheeler platform. TVS Motor will invest Rs 85.41 crore to get 48.27% stake in NMMSPL by way of primary and secondary investments. Founded in April 2020, NMMSPL runs a digital platform ‘DriveX’ which provides two-wheelers to customers on a subscription model for a flexible tenure and on a purchase model. The coming together of Narain Karthikeyan and TVS Motor indicates a tale or two. For one, this signals a convergence in the mindsets of GenNext. Perhaps Narain Karthikeyan and Sudarshan Venu, MD of TVS Motor, have lots in common in terms of thinking and approach. For another, the pre-owned two-wheeler segment is also seeing a significant shift away from the unorganised and moving towards the organized field. Well, the race for two-wheeler share is heading for an interesting phase.