TTK Healthcare’s Unique Drive To Usher In Clean Home Environ At Orphanages, Old Age Centres

This one is a well-known name in South India and a popular one at that. And, it has come out with a unique campaign. Well, it has launched a year-long Diwali-to-Diwali campaign. Christened “Your Happy Nest,” this campaign will see Good Home, a brand of the consumer product division of TTK Healthcare, embark on an innovative initiative to inculcate the culture of a clean home environment. Good Home is a Rs 100-crore plus brand, and one of the fastest growing brands in the TTK Healthcare portfolio. Under the “Your Happy Nest“ campaign, Good Home will clean one orphanage/old age home every week until next Diwali, using its cleaning and home care product range to deliver “clean, hygienic and fragrant homes.” To begin with, it has launched a campaign in a home for elderly ladies – Parivartan Mahila Sanstha – in Dombivali East in Thane district of Maharashtra and also in a children’s home – Udavum Nanbargal in Alathur in Thiruvallur district of Tamil Nadu. Good Home will provide the selected centres a year-long supply of cleaning and air care products and provide tips on maintaining cleanliness. The “Your Happy Nest” campaign will soon move to other states. The objective is to uplift these chosen homes and bring comfort and happiness to the residents. Well, they also serve who make the homes sweet!