The Importance Of Being Pawan Kalyan In The World Of Cinema

It has become rather hard to classify a film star politician or a politician drawing massive crowds as a star in the South. At least two deputy CMs of significant states have added value to their Star status…Udhayanidhi Stalin and Pawan Kalyan. Pawan Kalyan’s just released film, They Call Him OG, is setting all kinds of records for crowds drawn, collections at box office and the craze for the actor politician. In just two days, OG swept in Rs 200 crore globally. Trade analysts are busy with their matrix of comparison with other “hits”. We in India are quite familiar with cinema and star craze. But Germany had a shocking incident …a poster of Pawan Kalyan was bathed in milk in public and incensed the Germans, who were angry about such low-level civic sense. In a Chittoor (Andhra Pradesh) cinema, a huge garland on the hero’s poster caught fire and people ran helter-skelter. But such over the top intense hero worship is par for the course in a star struck ecosystem. If the star is a weighty politician, the frenzy and celebrity fever only intensifies. Despite record-breaking collections, critics have cautiously slammed the plot and the film. But then do critics matter? When you lead a mammoth fan club, the film just flaunts the Hero…and all is in the well at the Box Office. Keep your hold on those fans …the magic formula.