While Raj Thackeray’s Maharashtra Navnirman Sena (MNS) revived its campaign for Marathi language, this time targeting non-Marathi speaking bank officials, before chief minister Devendra Fadnavis got them to wind it up, the sober Uddhav Thackeray wing chose to do things differently. In response to Raj Thackeray’s agitation, Uddhav’’s Sena launched a drive to teach Marathi to those unfamiliar with the language. Party scion Aaditya Thackeray explained that this was for those unfamiliar with the Marathi language, particularly those working with MNC’s and those who have recently shifted to the city. For those unfamiliar with the party history, the Thackeray cousins essentially split up over their ways of taking up the cause of the Marathi manoos. In 2003, while Uddhav Thackeray had launched an inclusive ‘Mee Mumbaikar’ campaign to woo the North Indian voters, Raj Thackeray had derailed his campaign by attacking North Indian students appearing for railway exams in November 2003. Post-2006, when Raj Thackeray quit the Shiv Sena and set up MNS, he continued with his tirade beating hawkers, taxi drivers while Uddhav wooed the North Indians. The North Indians today comprise about 20% of Mumbai’s electorate making them an indispensable vote bank for all political parties in the forthcoming crucial BMC elections slated close to Diwali. While Uddhav seeks to woo them, Raj has been trying to polarise his way into the hearts of the weakened 39 % Marathi manoos voter base. Their divergent views continue long after they have gone their own ways in different political parties. This probably explains why despite extending warm relations with each other in their private family functions, the Thackeray cousins fail to find common grounds for political reconciliation.
