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What’s Keeping Vidya Balan Busy These Days?
She is one unique actress who was called as woman of change but these days we have been seeing her making reels on Instagram and not really doing the kind of work we would want to see from Vidya Balan. Not that she is not doing a good job in the reels in fact she is putting in as much effort as one would working in a commercial film. But those in the trade feel that Vidya Balan is one actress who does not believe in racing for the top actress spot but is focusing on what she likes doing. Vidya was last seen in Jalsa with Shefali Shah and her performance was appreciated. Currently, she has two films in the pipeline. The 43-year old actress who made her mark in a popular TV serial Hum Paanch entered Bollywood in 2005 with Parineeta. It was a hit.  Since then she has worked in films that are female-led or has done path breaking roles in movies like Lage Raho Munna Bhai, Bhool Bhulaiyaa, The Dirty Picture No One Killed Jessica, Shakuntala Devi and Kahaani. Vidya who always got bad Press for her dressing sense did try to do a glamorous role in Kismat Konnection but that was not well received. Those in the trade feel that OTT is an ideal platform for her. Is that the reason why she is focusing on social media?

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”