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Collage Maker-13-Oct-2022-01
What’s Keeping Vidya Balan Busy These Days?
She is one unique actress who was called as woman of change but these days we have been seeing her making reels on Instagram and not really doing the kind of work we would want to see from Vidya Balan. Not that she is not doing a good job in the reels in fact she is putting in as much effort as one would working in a commercial film. But those in the trade feel that Vidya Balan is one actress who does not believe in racing for the top actress spot but is focusing on what she likes doing. Vidya was last seen in Jalsa with Shefali Shah and her performance was appreciated. Currently, she has two films in the pipeline. The 43-year old actress who made her mark in a popular TV serial Hum Paanch entered Bollywood in 2005 with Parineeta. It was a hit.  Since then she has worked in films that are female-led or has done path breaking roles in movies like Lage Raho Munna Bhai, Bhool Bhulaiyaa, The Dirty Picture No One Killed Jessica, Shakuntala Devi and Kahaani. Vidya who always got bad Press for her dressing sense did try to do a glamorous role in Kismat Konnection but that was not well received. Those in the trade feel that OTT is an ideal platform for her. Is that the reason why she is focusing on social media?

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.