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Deepika, Kareena Case Draws Focus On Equal Pay For Female Stars
Top star Deepika Padukone lost a role in Sanjay Leela Bansali’s Baiju Bawra as she demanded more remuneration than Ranveer Singh. And Deepika is not the first heroine to do so. Kareena Kapoor Khan demanded Rs 12 crore to play the lead role in Alaukik Desai’s film Sita. Earlier, her close friend Karan Johar replaced her with Preity Zinta in Kal Ho Naa Ho for demanding more remuneration. A few years back Aishwarya Rai Bachchan lost an important role opposite Aamir Khan in Mangal Pandey because she demanded Rs 1 crore. Effectively, both Kareena and Deepika have lost opportunity to play iconic roles for asking what they deserve. This brings us back to the burning question of pay disparity in Bollywood. The general thinking in Bollywood is heroes (read men) have box office draw and female stars don’t have that kind of pull. A top producer clarifies, “Pay cheques are decided on the basis of how much business he or she rakes in. It is not based on the gender.” Sridevi and Madhuri Dixit got higher remuneration because audience went to the theatre to watch their performances. And of course, one heroine who has managed to single-handedly become a big hit is Kangana Ranaut. With Queen she proved it.  She has made it clear that she prefers not to work with the Khans because “she would get over shadowed”.
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Which Bollywood Actress Gets The Highest Billing?
Unlike yesteryear’s stars today’s stars are business-like. They put the money where their mouth is. Alia Bhatt who has turned producer for the movie Darlings will charge Rs 15 crore for her lead role. So, besides acting fees, she will make big numbers if the movie does well at the box-office. Ditto: Deepika Padukone who is a joint producer of 83, a sports drama film that focuses on India’s 1983 World Cup win by Kapil Dev. Directed by Kabir Khan, she plays the role of Kapil Dev’s wife Romi. Deepika, who has already signed on with a couple of big banners, is the highest paid star in the industry, commanding a price of Rs 21 crore, according to the industry insiders. Kangana Ranaut, who has four films in the pipeline, reportedly commands around Rs 11-12 crore per film. Besides, there are four stars who fall in the Rs 7-crore bracket. They are: Shraddha Kapoor, Kareena Kapoor, Katrina Kaif and Anushka Sharma.  Shraddha Kapoor has Naagin and Luv Ranjan film. Katrina Kaif who has signed Phone Booth launched her own beauty line. Kareena and Anushka consciously signed less films as they were in the family way but managed to keep their cash registers ringing with series of brand endorsements. And the ‘desi girl’, Priyanka Chopra Jonas today commands around Rs 6 crore.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.