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vashu bhagnani
Does Vashu Bhagnani’s Financial Crisis Epitomise Bollywood Producers’ Plight?
Bollywood’s successful producer Vashu Bhagnani is cash-strapped and has put one of his properties on the block. Reportedly, he has not paid Rs 65 lakhs to his crew who worked in three of his films. Besides has also not paid the stars like Akshay Kumar who has agreed to wait. Incidentally, most of his films in recent times starring Akshay Kumar and Tiger Shroff have bombed at the box office. In the case of Akshay, all his four films with Vashu have done badly. Industry insiders say a film bombs because of poor script or high cost of stars or lavish production cost. It is an open secret that some of the popular stars take about 40% of the cost of production of the film.  Vashu Bhagnani who entered Bollywood in 1995 has given a series of superhits, so it’s surprising he landed in a financial mess. He invested about Rs 1,000 crore in Bade Miyan Chhote Miyan Mission Raniganj, Ganpath and Cutputli. But earnings have been very poor. Also, signing big stars does not guarantee box office success. In the past Raj Kapoor landed in financial trouble after Mera Naam Joker flopped; Prakash Mehra after Bal Brahmachari and Zindagi Ek Jua and Manmohan Desai after Anmol and Toofan. But, these producers failed not because of the high cost of stars but because the audience did not like their stories. In the case of Bhagnani’s high cost of stars is also one of the reasons. There is surround sound that actors should cut their price. Will they?
akshay kumar_003
Is Akshay Kumar Losing Bankable Star Image?
Akshay Kumar may be one of the few actors in Bollywood who completes his films in record time. Ironically, his record of flops seems to be beating that. The ‘Khiladi’ Kumar’s latest film Bade Miyan Chote Miyan has opened to lukewarm response at the box office despite the fact it was released on Eid. The Day 1 collection was Rs 16.07 crore.  Movie critic Taran Adarsh commented on X: “With a dream cast + lavish making + holiday factor + aggressive promotions + terrific track record of its director, #BMCM should’ve opened anywhere between Rs 25 cr and Rs 30 cr [even higher] on Day 1.” Trade pundits feel that Akshay Kumar’s poor numbers at the Box Office both pre- and post-Covid has in a way dented his bankable star image. It is likely that filmmaker makers will definitely think twice before signing him. The films that have not worked for Akshay Kumar are Selfie, Mission Raniganj,  Samrat Prithviraj, Ram Setu, Cutputli and  Bachchan Pandey. Trade Analyst Girish Wankhede says, “This sixth flop in a row is a sorry state for Akshay kumar, who has been the favourite of producers. His over exposure or the choice of films, or his experimentation with various genre could be some of the reasons for his films not finding takers. He was always a bankable star, but with several flops, his filmography seems to be losing its sheen.”  The trade will be closely watching how his films like Skyforce, Housefull 5, Welcome To The Jungle and JollyLLB 3 fare.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”