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Developers in Mumbai owe pending rental dues worth over Rs 646 crore to slum dwellers whose houses have been taken up for redevelopment under the Slum Rehabilitation Authority (SRA) scheme. The pending rental dues had swelled upto Rs 1382.48 crore since 2022 of which the state helped recover Rs 735.67 crores till May, 2025. Defaulting on rents for slum dwellers of SRA projects has assumed such proportions that the government now insists developers deposit two years of rent in advance. The SRA also managed to get Rs 552 crore as advance rents from developers. In a bid to expedite stalled projects, the SRA has also served notices to 86 errant developers to facilitate their replacement and help these projects take off. About 1700 projects of SRA are currently ongoing in the city of Mumbai, out of which about 517 are stalled due to various reasons. In order to take such stalled projects off the ground, the Maharashtra government has also got government statutory bodies like the Maharashtra Housing and Area Development Authority (MHADA), Mumbai Metropolitan Regional Development Authority (MMRDA) and even the City Industrial Development Corporation (CIDCO) to intervene and get into the slum rehabilitation space. The Brihanmumbai Municipal Corporation (BMC) is also undertaking SRA in 64 of its own plots. Though the SRA was adjudged as the best performing department in the 100 days administrative reforms review by the Devendra Fadnavis government, activists are convinced that it continues to remain a developers’ domain.
There wasn’t much reaction in Telangana Congress when former cricketer Mohammed Azharuddin’s son, Asaduddin, also a cricketer, recently parachuted in and landed as a General Secretary of the Telangana Congress. A senior leader and a former MP dismissed the appointment as a non-event and routine. After a stint in cricket, Asaduddin expressed his desire to serve the public through politics, drawing inspiration from his father and Congress leader Rahul Gandhi. Describing his new role as a “big responsibility”, Asaduddin said he was committed to working for the party in line with its ideology. He praised Rahul Gandhi for fighting for the Congress’s values despite facing numerous challenges He also credited his father, who has been active in politics for over 15 years, as a major influence. Azharuddin, a former Lok Sabha MP from Moradabad, UP, contested and lost the 2023 Telangana Assembly elections from Jubilee Hills constituency. Asked why he quit cricket, Asaduddin remarked that a sports person’s career is short and timing plays a crucial role in success. Married to tennis star Sania Mirza’s sister, Anam Mirza, Asaduddin felt his time in cricket was over. In a post on X, Azharuddin wished his son and said he had seen his (Asaduddin) commitment to people, his passion for service, and his sincerity up close and hoped he would stay “grounded”. With his son’s debut in state politics, Azharuddin is now confident that he will once again be fielded for Jubilee Hills by-elections. He had lost the seat in 2023.
Having once been condemned by Sunil Gavaskar from the commentary box with a serial “Stupid. Stupid. Stupid” description, Rishabh Pant made the legend say “Superb,” three times in tribute to a century at Leeds. That was soon as he became the Indian wicket-keeper with most Test centuries (7) – not Dhoni (6), not Saha (3) nor any of the older greats. And he has kept this “all-rounder” status in his own unique way, rolling on his back not to collect stray wide balls from bowlers but to punt the ball over the ‘keeper’s head. And who else can conceptualise a virtual one-handed lofted shot to mid-wicket sailing beyond the ropes for a six to get to a century. After all, he is a batsman who opened his Test account with a six. Even Gavaskar, who has watched more cricket than many of the legends, may never have predicted such a fulfilling future for a plump youngster. And if he thanked God it may have been not only for the record-breaking century but also saving his life the night that he was involved in a car crash from which few gave him a good chance of survival. Maybe that is why Pant is determined not only to live every minute of a second chance at life but also enjoy it. Maybe, Pant has shown Sunil that despite all that madness that seizes him now and then while batting that he is perfectly capable of stringing together long Test innings. If there is one thing that has not left him may be a bit of spirited batting that in the eyes of critics may seem “Stupid.” Maybe, none will call him “stupid” again regardless of how adventurously he bats when the whim captures his mind.
Titagarh Rail Systems, one of India’s foremost manufacturers of rail wagons and coaches, is taking a strategic step to bolster its production capabilities through a new joint venture with Ramakrishna Forgings Ltd. The joint venture, named Ramkrishna Titagarh Rail Wheels Ltd, is setting up an advanced manufacturing facility in Gummidipoondi, located near Chennai. This state-of-the-art plant is designed to produce high-performance forged wheelsets, catering to the requirements of metros, freight wagons, and passenger railcars. The facility will have an annual production capacity of 220,000 wheels. As part of the venture, 80,000 of these wheels will be supplied to Indian Railways under a guaranteed offtake agreement, offering long-term business visibility. Each forged wheel is estimated to cost around Rs 1 lakh. The plant is expected to commence full-scale operations by Feb-Mar 2026.This initiative is crucial, especially after Titagarh faced a slowdown in wagon sales last fiscal due to a shortage of wheelsets from the Rail Wheel Factory. By building its own supply capability, the company aims to eliminate such supply chain disruptions in the future. With about 25% market share, Titagarh remains India’s largest freight wagon manufacturer, leveraging a vertically integrated model for operational resilience.
The name Prashant Tipirineni Nani may not stir recognition until you notice Nani. Oh yes, HIT: The Third Case or Hit 3 starring Nani in an electric turbo action role will immediately stir memories of that action thriller. Much talked about but given mixed reviews by critics. But redemption too…it is the third highest grosser Telugu film, collecting Rs 56 crore in 6 days of cinema run. The team of Nani, Srinidhi Shetty and Director Sailesh Kolanu were happy that HIT 3, third instalment in the series, had surpassed Nani’s earlier Hi Nanna, Saripodhaa Sanivaram and HIT 1 collection. But happiness and celebrations in this mercurial make-believe world of cinema is often short lived…ghosts from the past or ghosts who walk in due to bad Karma often wreck the party and the high of commercial success soon, nosedives. Allegations of story/plot plagiarism are hurled and more often than not, end up in court. Hit 3 has just been hit by allegations from Soniya Vimal (Vimalavalan) who has accused Nani of lifting most of her story, making a few changes here and there in the making of HIT 3. The writer is now demanding copyright compensation of 20% of the take. Vimal claims she had registered her story with the South Indian Film Writers Association in 2021, met with Nani and gave him an outline but got no response from the makers. After watching the first show, she could identify and record every spin of the story, her original. The only recourse was to go to the court. The Madras High Court has now posted the hearing for July 7.
For AAP chief Arvind Kejriwal winning MLAs in Gujarat by itself may not be a big deal; about half a dozen or so have won before. But none of the MLAs have stuck around. However, with AAP candidate Gopal Italia winning from Visavadar for the second time in a by-election, Kerjiwal has something to cheer about. In the backdrop of losing power in Delhi, AAP felt it had to make a song and dance about securing assembly seat in Gujarat by-election– where the BJP has been in power for 30 years –that too from a seat– Visavadar which the BJP has never won. In a post on X, Kejriwal bragged that his party won with nearly double the margin compared to the previous elections and claimed that “people of Punjab are very happy with the work of our government and have voted even more in favour of us than in 2022. The people of Gujarat are now fed up with the BJP and see hope in the AAP”. Italia shot to fame during the 2015 Patidar agitation in the state. The seat has been vacant since 2023 after the then AAP legislator Bhupendra Bhayani resigned and joined the BJP. BJP sources said Italia winning the seat wasn’t a surprise. Visavadar has been a traditional Congress seat. “BJP has never won from there. In 2012, Keshubhai Patel won from there as Parivartan Party candidate. Kesubhai later rejoined the BJP. Sources say more than Visavadar what is of significance for Gujarat politics is that BJP managed to win Kadi assembly seat, a reserved seat in Mehsana. BJP’s Rajendra Chavda won by a margin of over 39,000 votes in a triangular contest taking on both the Congress and the AAP.
Aamir Khan, hailed as one of Bollywood’s most bankable stars, has consistently pushed the boundaries of Indian cinema with his choice of diverse and thought-provoking roles. However, his latest film, Sitare Zameen Par, which garnered approximately Rs 10.70 crore on its opening day, raises critical questions about the viability of niche cinema in a commercial landscape dominated by mass appeal. While the film showcases Aamir’s commitment to storytelling that resonates with a more elite audience, its limited screen release and lack of mainstream entertainment elements have significantly hampered its box office potential. Unlike his contemporaries, Shah Rukh Khan and Salman Khan, who frequently deliver mass-centric blockbusters, Aamir’s foray into niche narratives may alienate the average moviegoer. The film’s intellectual depth and artistic merit, although commendable, do not cater to the broader audience base that thrives on high-octane entertainment and relatable themes. The expectation for Aamir Khan films to cross the Rs 100-crore mark within the first three days has become a benchmark of success in Bollywood. However, Sitare Zameen Par weekend collections appear to be around Rs35-40 crore, a figure that many industry insiders deem disappointing for a film featuring such a prominent star. This trend raises concerns about the sustainability of niche cinema in a market that increasingly favours commercial viability over artistic expression. As the film fraternity navigates this evolving landscape, it is imperative for stars like Aamir Khan to strike a balance between artistic integrity and audience engagement. While niche films have their place in cinema, the current climate suggests that a more mass-oriented approach may be necessary to foster the growth of Indian cinema as a whole.
Shubman Gill has settled the No 4 position for himself in the New India batting order in Test cricket. The moment he was named the captain of the Test team for the five Test series in England, the grapevine was rife with pros and cons of his batting at No 4 with the MRF sticker bat. Just like his predecessors Sachin Tendulkar and Virat Kohli who batted at No 4 and the lithe right-hander from Punjab confirmed it after the fall of debutant Sai Sudharsan at the stroke of lunch on the first day of the Headingley Test. Gill batted with a lot of assurance and compiled an elegant 227-ball 147 with 19 hits to the pickets and one six on the onside. For 12 minutes short of six hours, Gill looked the master playing behind and beside the line against the England fast bowlers. It was Gill’s first time undertaking at No 4 and he and those who helped him take that call would be more than satisfied with his effort. Gill may have thrown away a chance to convert his knock into a double and much more had he not taken the chance against the off break bowler Shoaib Bashir and offered a high catch to Joshua Tongue in the deep. When the going was good, Gill could have really cashed it on, but his departure (430/4) triggered an India collapse to 471. The pitch aided the home team seamers who were also able to swing the ball, and Gill stood up to the task after Yashasvi Jaiswal scored a lovely hundred opening the innings after being put into bat. A great knock from Gill, but a rush of blood heave spelt his doom.
Maharashtra’s Mahayuti alliance achieved a thumping majority in the assembly election late last year. One important factor that ensured such a handsome mandate was the Mahayuti’s ‘Laadki Bahin’(Beloved Sister) scheme. Under this, each applicant woman was paid a monthly dole of Rs 1500. Though there were certain conditions for a beneficiary to be eligible, there was no scrutiny. As a result, even female government officials and those paying income tax also took advantage of the scheme. Some others came in their own cars to receive the cheques. Now, a thorough scrutiny is underway and thousands of names have been dropped, some of them voluntarily by the beneficiaries concerned themselves. Considering the local body elections due in the state after the monsoon, deputy chief minister Eknath Shinde has declared that a scheme called, “Laadki Soon” (Beloved Daughter in Law) will be launched by the government. There is a reason for the necessity of such a measure despite tall claims that Maharashtra is a progressive state. Time and again, harrowing stories of torture for dowry of newly wed girls surface in the media. In certain cases, the unfortunate girls are either killed or commit suicide. A few such instances that shook the state’s conscience over the past two months are believed to have caused Shinde’s announcement, which will be implemented soon. Incidentally, it was Shinde as the state CM who had introduced the Laadki Bahin Yojana last year.
In terms of absolute growth, the country’s mutual fund industry has grown at a scorching pace. Its AUM has grown from Rs 21 lakh crore in 2017 to Rs 72 lakh crore in 2025, monthly SIP from Rs 4,000 crore to Rs 26,600 crore and investor’s count has grown five times — from 1 crore to 5 crore. Yet, the investor’s numbers is poor given the size of the population. This poor investor number indicates low awareness and thereby poor penetration level. Though the industry’s Sahi Hai campaign has transformed the space from a high-net-worth niche to a retail-driven engine, more needs to be done. At the 17th ICC Mutual Fund Summit, regulator SEBI has urged the industry to use digital tools for wider access. To help the MF industry, SEBI has undertaken a comprehensive review of the sector’s regulations to ease business operations and introduce flexible scheme design, and recategorize schemes. SEBI feels that innovation and strong governance must go hand in hand, and any missteps would invite regulatory action. Interestingly, AMFI has positioned financial well-being — not just access—as the next frontier. However, AMFI lamented the fact that even though 33% of household disposable income is saved, 66% goes into gold and real estate and only 34% into financial assets. And mutual funds form a small portion of this, though their share of bank deposit equivalents has risen from 10% to 32%. India’s AUM-to-GDP ratio stands at 20%, compared to 65% globally and over 100% in developed markets. To deepen penetration, AMFI is expanding financial literacy drives in various states. Despite 80% general literacy, financial literacy remains at only 27%. This is the gap AMFI aims to close.
With India’s armed forces engaged in the battle front against Pakistan, no way the Tata-IPL-18 could have continued, and the BCCI has rightly stopped all action (entertainment) for a week. It’s a matter of conjecture, even though a ceasefire has been called, as to when play will resume to complete season-18. Until the call was taken to bring the league to a halt, the interest and focus — apart from the performances of the 10 teams — was on the homegrown talents leading the teams like Axar Patel, Shreyas Iyer, Rishabh Pant, Hardik Pandya, Rajat Patidar, Shubman Gill, Rituraj Gaikwad (replaced by MS Dhoni), Sanju Samson (replaced by Riyan Parag) and Ajinkya Rahane. It was great to see so many Indians trying to show their leadership qualities, but only two or three could be said to be in contention for the leadership role for the five-Test series in England, even after Rohit Sharma called it “quits” from Test cricket. The notable absentee from this group was Jasprit Bumrah who was not a starter for Mumbai Indians this IPL, but he breathed fire soon after joining the MI ranks. Gill, Iyer and Patidar earned some brownie points and the Gujarat Titans captain Gill will get a role in England. But can the selectors ignore the claim of Bumrah who stunned one and all with his captaincy in Australia, in the first Test in Perth that India won with consummate ease. With the experience of playing nine Tests in England and bowling 357 overs there, Bumrah ought to be the captain for the tour of England. Gill can only be Bumrah’s sidekick. The selection committee has plenty to mull over.
Incredibly, left-arm spinner Ravindra Jadeja is in contention for the ICC Champions Trophy 2025 after being dumped by the wayside following his 8-0-67-0 returns in the 2017 final against Pakistan at `The Oval’ London. He, along with off-spinner Ravichandran Ashwin (10-0-70-0), were dropped after Pakistan amassed 338 for four and won the final by 180 runs. Jadeja and Ashwin travelled to the West Indies immediately after the final on June 18, 2017. However, Jadeja was not picked again until the Asia Cup in September 2018; after a gap of 14 months, Ashwin was cast away for four and a half years. But even after his recall, he played only five more ODIs, with the then-team management opting for the wrist spinners Yuzvendra Chahal and Kuldeep Yadav. While Ashwin has taken a final bow from international cricket, the 36-year-old Jadeja still competes with a fellow Gujarati from Nadiad, Axar Patel, for India’s immediate ODI campaigns, including the Champions Trophy matches in Dubai. The rough and tough all-rounder from Jamnagar has taken 65 wickets @37.69 after the forgettable final in 2017. Axar, who will turn 31 on January 20, has taken 64 wickets @32.56 in 60 matches. The national selection committee may have been disappointed that Patel was not being played on spin-designer pitches against New Zealand in Pune and Mumbai. He was the first choice to replace Ashwin in Australia. Jadeja (4 matches in seven wkts) has played at the Dubai International Stadium, and Axar hasn’t. The selection committee may pick both for the CT2025; it depends on chinaman (left arm wrist spinner) bowler Kuldeep Yadav’s recovery from a groin-related issue. But to be in the fray after a mauling by the Pakistan batters in 2017 speaks of Jadeja’s unyielding attitude to compete at the highest level.
Why two left-arm spinners? Why not a right-hand off-spinner… was the question raised by the cricket fan and even some experts when the team was announced. The team’s think tank had convinced the national selection committee that though Ravindra Jadeja and Axar Patel are like spinners, the wiry Patel was sort of a most valuable player with splendid skills in bowling, batting and fielding and that he had to be on board. Patel was India’s best left-arm spinner in the two years, starting from 2022, and no way was he not going to be travelling to the USA and West Indies for the ICC Men’s T20 World Cup. Arshdeep Singh, Jasprit Bumrah and Kuldeep Yadav may have bagged plenty of wickets, but Patel has quietly chipped in with eight scalps at 15.50 and with a strike rate of a wicket for every two point some overs. He has played the supporting cast role exceptionally well; it was his three strikes against England that, in a way, paved the way for India to call the shots after posting 171 on the board in the semi-final. The Nadiad-born Patel converted a miraculous catch of Australian captain Mitchell Marsh: his spectacular effort in the deep just about demonstrated his commitment to the game. An injury suffered during the Asia Cup last September kept him out of the World Cup in India. The decision-makers kept faith in him, and the results are there. Patel has been the cynosure of all eyes in the Twenty20 tournament. He has sent down 108 balls for eight wickets as against Jadeja’s 78 balls for one wicket.
Rinku Singh has awe-inspiring numbers in 15 Twenty20 internationals for the men in blue. The numbers are: 11 innings, seven times not out, 356 runs, balls faced 202, average of 89, highest score of 69 not out, 2 x 50s, scoring rate of 10.57 an over, 20 x 6s, 31x 4s and seven catches. He has not bowled a single over. He has featured in 11 wins against Ireland, Nepal, Bangladesh, Australia, South Africa and Afghanistan. In comparison, Shivam Dube — almost four years older than the Uttar Pradesh and Kolkata Knight Riders left-hander– has played 21 Twenty20 internationals, 14 innings, seven times not out, 276 runs from 190 balls, scoring rate 8.72, 15 x6s, 19x 4s, 11 catches and he has taken eight wickets bowling 36.3 overs. He has featured in 14 wins against Bangladesh, West Indies, New Zealand, Ireland, Nepal and Afghanistan. It has to be construed that skipper Rohit Sharma would have preferred Dube to Rinku because, as he revealed at a media interaction, he will use him as a bowler when necessary. Sharma and the selectors also preferred a second left-arm spinner, Axar Patel (an injury forced him out of the 50-over World Cup), because he has been India’s leading spinner, playing 37 matches since January 2022. He has taken 36 wickets at an economy rate of 7.54. He also scored 282 runs. It’s just that Sharma chose an additional left-arm finger spinner (in addition to Ravindra Jadeja) apart from two wrist spinners in Yuzvendra Chahal and Kuldeep Yadav. Rinku – a travelling reserve now – was plain unlucky not to make the cut for the ICC event in the USA and West Indies.
Call it “Bazball” or whatever that is supposed to convey playing a brand of cricket to take the rival head-on and thereby entertain the paying spectator, England has sent across a message to India in no uncertain terms that its batters from 1 to 11 will go after its bowlers. In two opening stands in the first Test at the Uppal venue in Hyderabad, Zak Crawley and Ben Duckett swung their bats without fear of getting out to rattle up 55 and 45 runs before the first wicket went down. Clearly the camp the team held in Abu Dhabi to prepare for the five-Test series has yielded results. England made only 246 in the first innings and trailed the home team by 190 runs, but not perturbed by a daunting task, it roughed up the bowlers with the brilliant Ollie Pope collaring the spinners to make a near double century, though he was let off at 110 by Axar Patel and 186 by KL Rahul. From a clear first-innings setback England gave it a chance to cause a turnaround in the first Test and in the event of India going down will give plenty of thought for the national selectors to look at options in the bowling department. Moreover, questions will be asked about the attitude of the batters in offering catches when set. The likes of Rohit Sharma, Yashasvi Jaiswal, Shreyas Iyer and KL Rahul will do well to introspect. All said and done the “Bazball” style has made an impact in India.
One can only pity Axar Patel for missing his first World Cup bus because of a left quadriceps tear he suffered during the Super 4 round-robin league of the Asia Cup in Colombo. The left-hander was in the thick of action against Bangladesh with his thigh strapped. He was hit a couple of times in his left and right hand which necessitated treatment on the ground. As a result Washington Sundar made it to the Asia Cup final against Sri Lanka in Colombo. On Thursday (Sep 28), the deadline day to effect changes to the 15-member team for the World Cup announced before, the BCCI got to know from Nitin Patel — the physiotherapist attached to the National Cricket Academy in Bengaluru — that Axar cannot be in action for three weeks at least and so the selectors chose off-spinner Ravichandran Ashwin in the official squad for the World Cup. Ashwin was always the front-runner, but once he took three wickets against Australia in Indore his selection became inevitable. The reason is that he is more experienced than Sundar who flew to China for the Asian Games and Ashwin flew to Guwahati for the warm-up games. Axar because of his all-round skills was in the original squad announced at Pallekele on September 5. Three weeks later Axar’s World Cup dreams lay shattered. He had played 54 ODIs, scored 481 runs, taken 59 wickets and was viewed as a solid utility player.
The ICC Cricket World is just a fortnight away and most of the teams are girding up its loins to compete hard in conditions that are most likely to show bias to the spinners. Surprisingly though India will be going into the multi-nation event with two finger spinners of the left arm variety and one of the Chinaman — leg spin and googly. A left quadriceps tear to the conventional left-arm spinner, Axar Patel may appear to have kept the door ajar for a right-hand finger spinner to find his way into the team that will be confirmed on September 28, a day after India plays its third and last one day international against Australia. The two contenders are Ravichandran Ashwin who has entered his 38th year but brings in a 113-match experience with 151 wickets at an economy rate of 4.94 an over. He played two matches of the 2011 World Cup that India won and eight matches of the 2015 World Cup. The veteran offy has played only two ODIs in the last six years, missing 122 matches. The second option is Washington Sundar who will be 24 in 13 days; he has played 17 ODIs and has taken 16 wickets. The final call may be taken by skipper Rohit Sharma. The three-match series against Australia will guide Sharma to make a choice should Patel be declared not fit for a competition that will be tough as it comes.
The Indian cricket fan is so unique to the world of cricket; in the sense that he/she buys a ticket only with a fond hope of seeing the national team win even if the chips are down. About 25000 turned up at the Wankhede Stadium on January 3 and a narrow home team win — by 2 runs — resulted in a bigger turn out for the second match at the MCA International Stadium, near Pune. Hardly anyone among the 30,000 plus was ready to leave after Sri Lanka had dismissed the top 5 Indian batters for a frugal collection of 57 runs. The reason for not giving up hope; Suryakumar Yadav (SKY) was still in the middle. Such has been the kind of impact SKY has made on the Indian fan in a very short span of time, thanks to the slam bang variety of the sport. And SKY has his own inimitable style to executive strokes that can be found in coaching manuals and also find ways using his hands and wrists to send the ball racing to the fence and also soaring over the line. Though left hander Axar Patel swung that bat for optimum results to make the Sri Lankans anxious, Yadav roared into action to bring India close to the target. The Indian cricket fan was thrilled by the Yadav- Patel onslaught, but a tad disappointed by the 16-run defeat.
The return of Jasprit Bumrah for the three-match one-day series against Sri Lanka was the biggest news on Tuesday (Dec 3). Bumrah has been India’s linchpin for almost seven years, but he missed the Asia Cup Twenty20 in September before making a brief appearance against Australia at Nagpur. He was ruled out of the ICC World Twenty20 in Australia. According to the BCCI the fast bowler who has taken 319 international wickets for India in 1893 overs has been declared fit by the Bengaluru-based National Cricket Academy. Bumrah was laid low by a serious back ailment. He was kept in cotton wool in order to give him a chance to fully rehabilitate himself for the four Test series against Australia set to start in Nagpur on February 9. India beat Bangladesh in the Two-Test series recently and is placed No 2 in the ICC World Test Championship cycle. A fit as a fiddle Bumrah will strengthen India’s attack, although he has taken only 14 of his 128 Test wickets at home. Clearly the spin friendly tracks will bring the likes of Ravichandran Ashwin, Kuldeep Yadav and Axar Patel into the picture against Australia, but Bumrah’s value as a speedster just cannot be discounted. In the last Test match he played against Sri Lanka in India 10 months ago, he took 5 and 3 wickets.
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Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.