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Malayalee Audiences Lapping Up Old Re-Releases In A Big Way
Thrust the Malayalam film makers to rework things amidst the OTT boom, especially yesteryear producers/directors who are missing the present day boom. Malayalee film goers are queuing up to watch some of the yesteryear classics like Manichitrathazhu, Devadoothan, Spadikam etc first released 20 to 30 years back. The re-release boom is fast catching up with at least 15 to 20 old Malayalam classics being lined up for re-release. Film maker Sibi Malayil, who is behind the re-release of Devadoothan, says that “one thing we need to ensure is that the quality of the visuals and sound improves on re-releasing a movie. Better quality raw materials help in giving audiences a better theatre experience, he added. It costs about Rs 1 crore to rework an old movie to give a 4K experience. Devadoothan, a Mohanlal starrer was a colossal flop when it was released first, 24 years back. Today, after restoring the film, re-editing and removal of unnecessary scenes and even adding spice to some of the fight scenes, the film has grossed Rs 4 crore in two weeks at the theatres. The movie is still running full house in the third week. Movies being lined for re-release include Mohanlal’s Devasuram (1993), Araam Thampuran (1997), Mammoothy’s Oru Vadakkan Veeragatha (1989) and Palery Maanikyam Oru Pathira Kolapaathakathinte Katha (2009). But, theatre owner Liberty Basheer sounds a word of caution. “We cannot predict the audience. Most of these films are available on YouTube or have been telecast on TV. Not everyone would want to experience the 4K version. “Kerala of late has been witnessing huge footfalls at theatres following successful launches of new generation films like Manjummel Boys, Avesham, Premalu etc which have grossed theatre collections over Rs 100 crore. 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.