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BJP Does Balancing Act In Assam, Rewards Poster Boy Himanta Sarma
BJP has stepped one step backward and opted for a former Congressman turned the party’s poster boy, Himanta Biswa Sarma, for the Chief Minister’s post in Assam, over giving second term to Sarbananda Sonowal. BJP’s ideological parent, the Rashtriya Swayamsevak Sangh (RSS), was clearly against Sarma’s anointment but BJP had no choice in a serious bid to avoid a rebellion from Sarma who enjoys clout among the newly elected legislators. Due to strong claims made by Sarma on CM’s post, BJP did not project Sonowal or him or any other leader as party’s CM candidate in the run up to the assembly elections. Instead, BJP took cautious decision to reach out to the Assam people on the development and welfare plank while deftly handling the CAA and NCR issues and hitting out at the Congress promoted MahaJyot alliance, led by leaders like AIUDF chief Badruddin Ajmal, seen by many as the allies of the illegal immigrants. Sarma is widely lauded for his effective management of Covid-19 as the State’s Health Minister; as well as for his intuitive leadership that has helped the BJP win assembly elections in 2016 and 2021. According to some observers, he will have to skilfully handle the CAA and NCR matters even though the Congress led front failed to mobilize the voters on this tricky issue. On the other hand, Sonowal, who gracefully signed off as Assam Chief Minister, having completed the full five-year term since 2016, has declined a Union cabinet post. He had earlier served as the Union Minister of Sports & Youth Affairs (2014-16) – and is now seeking to stay back in Assam.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”