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Kollywood's February Conundrum, Small Budget Movies Vie For A Place
In South India, February is definitely a lean month for movie releases. Especially after big releases during Pongal week and Republic Day. However, this Pongal had few releases, especially films starring the big sharks…Vijay busy with his political outfit. Ajith racing formula cars. So, the shortest month with the leanest audience has inspired some avant garde films, made on shoestring budgets and rubber bands has surprisingly drawn the millennium kid viewers. Dhanush has bravely directed his home production film, Nilavuku En Mel Ennadi Kobam…this long title has been accordion-pleated into an origami NEEK. Dhanush has introduced a total cast of newbies especially his nephew Pavish. Oh, we must mention that Dhanush’s older son Yatra has collaborated in the lyrics. Dhanush has motivated the audience to encourage these newcomers. But the real surprise is Dragon which has drawn much appreciation for the performance of hero Pradeep Ranganathan under the gripping direction of Ashwath Marimuthu. The film raises many questions about the GenNext rebellion and “couldn’t care less” attitude. Ranganathan is bound to go places. Bad Girl has already made news by its theme of a teenager discovering the nuances of hormones and sex. It has been panned for its racist, class divide …such bordering on erotic does not need a lean month to bring in voyeurs. Ramam Raghavam is probably a film to think about that may appeal with Samuthirakani as the pivot father who wants to mould his son is a story that may resonate with every generation. The filmi cauldron has to dip into time-tested formulae…love, rejection, conflict, resolution, compromise and aspirations. With tight budgets, it’s brave of such productions to risk their all on unique stories and hope to hit that pot of gold. 

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”