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Tata Motors Acquisition Of Iveco To Alter Commercial Vehicle Landscape
In a landmark deal, Tata Motors announced its intention to buy the commercial vehicle business of Iveco group of Italy. The transaction is valued at approximately $4.4 billion. This supposedly strategic acquisition is ostensibly designed to catapult Tata Motors into the league of truly global commercial vehicle manufacturers, significantly expanding its capabilities, reach and resilience in a dynamic global market. What does this signify? A quick trip down time machine will put things in perspective and help understand the changing times and emerging market dynamics. Once upon a time, Iveco had a very strong partnership with Chennai-headquartered Ashok Leyland Ltd. (ALL), the flagship company of the Hindujas. The Italian group had both technical and financial relationship with Ashok Leyland, an arch rival of Tata Motors in the domestic market. Somewhere along, the alliance between Iveco and Ashok Leyland ended for assorted reasons. The Indian dream of the Italian group could not travel to its logical destination. Ashok Leyland subsequently aligned with the Japanese firm to roll out Hino model engines. Given this backdrop, long-time watchers of the automobile industry in India are expecting the acquisition of the commercial vehicle business of Iveco by Tata Motors to seriously alter the domestic playing ground. How will this play out in the coming days? Well, the fingers are crossed at the moment. 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.