cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
slum
Asaduddin Azharuddin
Rishabh Pant
TitagarhJV
NANI
kejriwal_009
aamir khan
Shubman gill
Laadki bahin
AMFI
Ashok Kumar_001
How Ashok Kumar Came To Be Known As Dada Moni
Born into an aristocratic family, Himanshu Roy is one of the leading pioneers of the Indian cinema. Bombay Talkies studio, which produced a number of hits and launched several stars, was his brainchild. It was set up in 1934 along with his actress wife Devika Rani. The other partner was Shashdhar Mukherji who roped in his brother-in-law Ashok Kumar Ganguly as a technician. According to a knowledgeable source, Roy in a fit of rage threw the leading hero out of the movie as he suspected him of having an affair with his wife Devika. Now, the whole studio was in a fix as the movie was going on the floor. A desperate hunt began for a new hero and everybody’s eyes fell on Ashok Kumar and he was cast as a hero opposite Devika Rani. Now rose another tricky situation. Since Mukherji was controlling the whole project there was an issue as to how he would address Ashok Kumar who was his wife’s elder brother. His nickname was Moni so Mukherji like a good Bengali added the prefix Dada to Moni and started calling him “Dada Moni”. The rest is history.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.