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Cement Industry’s Balancing Act: Satisfying Govt And Consumers Alike
It is a politically-sensitive commodity. Not surprisingly, it has often found itself in the spotlight? Over the last week, almost all newspapers carried flashy advertisements from cement majors such as JK Cement, Adani Cement, Ultra Tech Cement and the like wishing Prime Minister Narendra Modi for his birthday. Not just that. These ads also lauded him for the GST cut — from a heavier 28% to a lighter 18% — which will go a long way in benefitting people across the canvass. The tax reduction, they argued, will not only benefit consumers but also industries as it would boost cement demand and beef up the distribution network. Sounds like a win-win situation? There is a catch, however. Cement in India is never known to be sold at the MRP (maximum retail price)!  Several summers ago, an ad was circulated by a company claiming that it was selling cement with no ash content in it. Upon verification, it was found that none of the cement carries ashes in it! Marketing can play the perfect tool to make or mar a perception. Well, we are talking about the GST cut. Enterprises have the uncanny knack of turning any situation to their advantage. Grapevines have suggested that the cement makers have quietly upped their prices so that they are ready to bring them down when the GST 2.0 kicks in on September 22. What do we make of this? Well, more the changes, things look — nay remain — the same! 

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”