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Cement Industry’s Balancing Act: Satisfying Govt And Consumers Alike
It is a politically-sensitive commodity. Not surprisingly, it has often found itself in the spotlight? Over the last week, almost all newspapers carried flashy advertisements from cement majors such as JK Cement, Adani Cement, Ultra Tech Cement and the like wishing Prime Minister Narendra Modi for his birthday. Not just that. These ads also lauded him for the GST cut — from a heavier 28% to a lighter 18% — which will go a long way in benefitting people across the canvass. The tax reduction, they argued, will not only benefit consumers but also industries as it would boost cement demand and beef up the distribution network. Sounds like a win-win situation? There is a catch, however. Cement in India is never known to be sold at the MRP (maximum retail price)!  Several summers ago, an ad was circulated by a company claiming that it was selling cement with no ash content in it. Upon verification, it was found that none of the cement carries ashes in it! Marketing can play the perfect tool to make or mar a perception. Well, we are talking about the GST cut. Enterprises have the uncanny knack of turning any situation to their advantage. Grapevines have suggested that the cement makers have quietly upped their prices so that they are ready to bring them down when the GST 2.0 kicks in on September 22. What do we make of this? Well, more the changes, things look — nay remain — the same! 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.