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Arvind Group's Param Shah Earns Praise For Valuable Inputs On India-UK's FTA
Guess who played a very active role in the recently signed Free Trade Agreement between India and the UK? Param Shah, Group Head — Strategic Communications & Government Relations Arvind Ltd. Shah who has Ph D in management had joined the Ahmedabad-based company some time ago.  The reason he could significantly contribute to the FTA is because of his earlier role as director at FICCI UK and Europe. Shah, under the guidance and leadership of Baroness Parashar, submitted the memorandum, and it has been meaningfully incorporated into the final India-UK Comprehensive Economic & Trade Agreement (CETA) that marks a historic leap in the bilateral partnership.  It may be mentioned that final CETA eliminates tariffs on 99% of Indian exports, directly supporting value-added manufacturing. Before FICCI UK, he was Head, Gujarat State Council, FICCI from 2009 till 2017, followed by his UK stint. Recognising his immense industry knowledge and networking edge, Arvind’s vice chairman Kulin Lalbhai created this role to woo him back to India from the UK. Shah is expected to look after all seven group companies. Insiders say this is a role that involves both Global and India-related work of the companies. Before Shah entered the scene, Lalbhai used to handle this portfolio. Shah’s will also help the Group’s non-business entities, including Ahmedabad University, CEPT University, Ahmedabad Education Society, and ATIRA’s Government and Corporate Affairs related matters. 

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”