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Tata Group, All Set To Make The Big Splash!
[the_ad id=”14101″] That the IPLTwenty20 is a veritable cash cow was proved once again with the Tata Group not batting an eyelid to retain the title sponsorship of the popular franchise-based league. Two years ago Tatas had replaced the Chinese company Vivo as the title sponsor at a cost of Rs 370 crore. In the latest piece of action though, the Tata Group has chosen to shell out Rs 2500 crore for a five-year season from 2024 to 2028. Just come to think of it, the real estate giant DLF — not able to get a team – got the title sponsorship at Rs 40 crore a season in 2008. In that context, the Rs 500 crore average for one season after 16 years, has to be put down as a mind-boggling sum. No wonder the BCCI Secretary Jay Shah and the IPL Chairman, Arun Singh Dhumal have expressed delight at the final sum of Rs 2500 crore, well in excess of the base price of Rs 1750 crore. The IPL has seen a number of title sponsors including DLF, Pepsi, Dream11, Vivo and then the Tata Group. The Tata Group has a massive connect with cricket, especially in the inter-office tournaments in Mumbai. It had given employment to hundreds of cricketers and the likes of Dilip Vengsarkar, Ravi Shastri and Sourav Ganguly were on its payroll.  The Tata Group has been a late entrant into the IPL bandwagon; it bagged the Women’s Premier League last year and for the second year running the Tata Group is all set to make the big splash! 

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”