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Tata Group, All Set To Make The Big Splash!
That the IPLTwenty20 is a veritable cash cow was proved once again with the Tata Group not batting an eyelid to retain the title sponsorship of the popular franchise-based league. Two years ago Tatas had replaced the Chinese company Vivo as the title sponsor at a cost of Rs 370 crore. In the latest piece of action though, the Tata Group has chosen to shell out Rs 2500 crore for a five-year season from 2024 to 2028. Just come to think of it, the real estate giant DLF — not able to get a team – got the title sponsorship at Rs 40 crore a season in 2008. In that context, the Rs 500 crore average for one season after 16 years, has to be put down as a mind-boggling sum. No wonder the BCCI Secretary Jay Shah and the IPL Chairman, Arun Singh Dhumal have expressed delight at the final sum of Rs 2500 crore, well in excess of the base price of Rs 1750 crore. The IPL has seen a number of title sponsors including DLF, Pepsi, Dream11, Vivo and then the Tata Group. The Tata Group has a massive connect with cricket, especially in the inter-office tournaments in Mumbai. It had given employment to hundreds of cricketers and the likes of Dilip Vengsarkar, Ravi Shastri and Sourav Ganguly were on its payroll.  The Tata Group has been a late entrant into the IPL bandwagon; it bagged the Women’s Premier League last year and for the second year running the Tata Group is all set to make the big splash! 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.