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A New Govt In Andhra Sees Allu Arjun, Atlee Shelve Their Movie Venture
Tamil film’s well known director, 37-year old Arun Kumar (aka) Atlee has moved into the big league. His star trek which began in 2013 with Raja Rani got a leg up thanks to Thala Vijay. He directed Vijay in three superhits Theri, Mercel and Bigil. Like many super hits, Atlee guided his hits with more razzmatazz and gloss, a page taken from his mentor Shankar. Kollywood producers quickly realised that Atlee was building his own brand with way over budget films. Kalaipuli Thanu, a name to reckon in the Tamil Film Producers Guild cracked the whip…Tamil movies did not seek Atlee and when he tried to move to Telugu…he drew a blank.  It seems Telugu and Hindi film producers are hard nuts to crack where finance is concerned. He has been lucky though. When Bollywood was down in the trenches and needed a hit badly to pull it out of the tailspin, Atlee delivered Jawan for SRK. Made on a Rs 370-crore budget, it raked in Rs 1200 crore. But Atlee was criticised for the way Jawan’s extravagance gnawed at the profits. Atlee has just made it known that his salary would now be Rs 100 crore plus profit sharing. Atlee announced his next movie with Allu Arjun. But call it destiny. The Andhra Pradesh government has changed and the new Czar Chandra Babu Naidu is unlikely to forget that Allu Arjun had campaigned for his rival Jagan Mohan Reddy. The latest buzz is that the prestigious project has been shelved. Allu is waiting for the release of Pushpa 2.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.