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18 Celebs Auction Six-Yard Saris, Raise Hope For Covid-Hurt Artistes
Covid-19 has turned life topsy-turvy for everybody. For practitioners of classical art especially, the past few Covid-hit months have been excruciatingly painful. With Sabhas in Chennai, the Mecca of Carnatic music, shut and no live concerts, the artists have been caught in a pincer-like situation. On the one hand, their income flow has stopped. On the other, their live connection with the audience, too, has snapped. More than anybody else, the disadvantaged artists are worse off. These tough times call for mutual empathy and sympathy. Well, the pandemic has seen top female artistes in this part of the world coming out to aid fellow-artists who are in distress at the moment. Funds for the folks, and disadvantaged folks, at that! This is an initiative facilitated by Panchavarnam Silks. Eighteen top female artistes from the world of classical music and dance (Aruna Sairam, Bombay Jayashri, Sowmya, Chitra Visweshwaran, Sudharani Raghupathy, Priyadarsini Govind, Nityasree Mahadevan and others) have donated a six-yard sari each to help this cause. The saris were put on auction. The money thus raised will go to support the disadvantaged artistes and their families in these stressed-out times. These aren’t yards of fabric. Well, these 18 have given yards of hope to their fellow-artistes.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.