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Nawazuddin Siddiqui
Nawazuddin Siddiqui Says Art Cinema Has No Takers, Can Circulate At Film Fests But Not In Theatres
While at The Kapil Sharma Show to promote Heropanti2, actor Nawazuddin Siddiqui was asked to define art cinema, “Art cinema means …when 8 people watch it.” The cynical comment from some who studied at the National School of Drama, New Delhi and made a name in art cinema was disliked by patrons in the art cinema world. But, that is what success does to people. Siddiqui, who was at the Cannes Film Festival, is a rank outsider who made it big in Bollywood in spite of his ordinary looks. The 48-year-old actor made his debut with a small role in Aamir Khan’s movie Sarfarosh. He struggled for a decade before making it big and movies like The Lunchbox, Manto, Raman Raghav to name just a few. Reportedly, he is the sole actor in the world with 8 films selected and screened at Cannes. Salman Khan took a shine to him, and cast Nawaz in two films. The first actor to make his mark in the OTT world with Sacred Games finds there are no takers for his films. While at Cannes he told Union minister Anurag Thakur that films that get appreciation at festivals find no place for a theatrical release. He continues to make news be it for his messy marriage or building an all-white bungalow in Mumbai’s western suburb.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”