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SRK Aryan
Will SRK’s Son Aryan Score With Such A Huge Flash?
Aryan Khan’s directorial debut arrives with a confident, offbeat pulse that immediately distinguishes it from routine star launches. The promo’s cheekiest beat comes when Aryan breaks the fourth wall, addressing the camera as the familiar, violin-laced Shah Rukh Khan motif plays — an audacious, meta wink that signals reverence without reverence’s usual stiffness. That tonal gamble pays off: the piece feels mischievous and smart rather than self-important. Visually, the promo is polished and assured. Clean frames, slick colour palettes and an Arri Alexa–style sheen hint at streaming-grade cinematic ambition. Art direction and sound design suggest a larger production muscle at work, while the supporting cast — names like Bobby Deol and Raghav Juyal — promise layered turns that complement Aryan’s youthful voice rather than overshadow it. The world he sketches is slightly chaotic and deliberately uncertain, an apt playground for an emerging filmmaker aiming to stake out an identity. Beyond style, the project carries heavyweight goodwill. Glimpses of Shah Rukh Khan and buzz from industry peers amplify attention; Netflix’s visible enthusiasm — from executives in India to global leadership — underscores how much is riding on the series as a conversation-starter for the streamer.  But flash isn’t the same as staying power. The promo does its job: it teases tone, talent and production values and provokes curiosity rather than answers. Whether Aryan “scores” will depend on what follows — sharp writing, assured long-form direction and committed performances across episodes. This moment also sits within a broader trend: star children and actor-turned-directors reworking industry legacies into new careers. From the lineage of filmmakers such as Randhir Kapoor and Rakesh Roshan to contemporary scions like Utkarsh Sharma, Junaid Khan and Krishna Shroff exploring directoral roles, filmmaking has long been a family trade.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.